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Much lower conversion rate while campaign is "Eligible (Learning)"

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I updated my Target CPA bid on my main adwords campaign, and the status went from "Limited By Budget" to "Eligible (Learning)" which is a plus, apart from my conversions per day have dropped from 45-50 to around 20-25. 

 

The Target CPA is actually the same, it was £8.37 before and I had changed it to £9.37 briefly, and then changed it back after around 24 hours - so I have ruled out too low a bid as the cause for the lower conversions. 

 

Could this status be the cause?

 

Thanks,

 

Ross

1 Expert replyverified_user

Much lower conversion rate while campaign is "Eligible (Learning)"

Top Contributor Alumni
# 2
Top Contributor Alumni

Good morning.

 

Any time your change your Target CPA, you essentially start the learning process over During this learning process, it's not surprising that your conversions dropped.

 

I assume the problem is now resolved?


Theresa
Google AdWords Top Contributor
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