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More targeting methods in one ad group for a display campaign

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# 1
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When we add more targeting methods in one ad group for a display campaign, does it mean more niche and narrow down the reachable audiences?

 

Thanks

1 Expert replyverified_user

Re: More targeting methods in one ad group for a display campaign

[ Edited ]
Rising Star
# 2
Rising Star

Hi Jyching,

Yes it will Narrow the reach as ads will trigger only if qualifying all the targeting methods.
If using topics and keywords then ads will trigger only if your keywords are there on selected topics.


Regards
Archit, AdWords Rising Star, Community Profile
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