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Modified broad match adding -ing

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, has anyone worked out whether the suffix -ing counts as a synonym for modified broad match. For example: +sleep and +sleeping?

 

Thanks, 

 

Mike

2 Expert replyverified_user

Re: Modified broad match adding -ing

Top Contributor Alumni
# 2
Top Contributor Alumni
Hi Mike,

In my opinion, words with suffixes should count as similar words and work with broad match modifier. However, you probably know that you should be extra careful when using modifiers and never forget negatives.

Milda

Re: Modified broad match adding -ing

[ Edited ]
Top Contributor
# 3
Top Contributor

@Michael R;

As @mildaster  mentioned the gerund form (in English) is considered a close variant of a keyword.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Modified broad match adding -ing

Top Contributor
# 4
Top Contributor

Agree with whatever said above.

 

To be more precise, it's called stemmings (such as floor and flooring). They are close variants according to Google. 

 

https://support.google.com/adwords/answer/2497828?hl=en

 

Thanks
Ratan Jha

 


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