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Modified Broad Match Question

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# 1
Visitor ✭ ✭ ✭

This is probably a silly question but I'm a newbie. If I enter +seo +company +portland +or as a modified broad match keyword would I still need to add +portland +seo, +portland +or +seo +services etc or no because of the initial keyword added? would I just enter the others in as exact and phrase matches?

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Accepted by topic author Shell M
3w

Re: Modified Broad Match Question

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# 2
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Hi @Shell M the Modified Broad Match type requires that all elements in the Keyword are present in the search term (in any order).  So +seo +company +portland +or, won't match to the search term "portland seo" because "company" and "or" are missing - you'd need a separate Keyword to catch those searches.

 

As an aside, I'm assuming "or" is for "Oregon", but "or" is, of course, a very common English word and probably won't be useful in your Keywords.  I might also suggest that if you've got "seo", "company" and "portland" that might be restrictive enough to use as a simple Broad Match, rather than modified - especially if you've got a reasonably restrictive Location target setting.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

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Marked as Best Answer.
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Accepted by topic author Shell M
3w

Re: Modified Broad Match Question

Top Contributor
# 2
Top Contributor

Hi @Shell M the Modified Broad Match type requires that all elements in the Keyword are present in the search term (in any order).  So +seo +company +portland +or, won't match to the search term "portland seo" because "company" and "or" are missing - you'd need a separate Keyword to catch those searches.

 

As an aside, I'm assuming "or" is for "Oregon", but "or" is, of course, a very common English word and probably won't be useful in your Keywords.  I might also suggest that if you've got "seo", "company" and "portland" that might be restrictive enough to use as a simple Broad Match, rather than modified - especially if you've got a reasonably restrictive Location target setting.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Modified Broad Match Question

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks so much, Jon! That makes sense. I appreciate your help!