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Mobile traffic is default but no default 2 Dest. URL in Ads, why?

[ Edited ]
Collaborator ✭ ✭ ✭
# 1
Collaborator ✭ ✭ ✭

Hello,

Mobile traffic is enabled by default but when we create Ads we are not prompted to enter 2 Destination URLs by default. Why is this tricky thing going on?

 

Although I know how to use value track to rezolve this I think the majority of sites do not have dedicated mobile-landing pages and when Advertisers direct the default mobile traffic to a non-mobile single landing page it becomes a problem.

 

Also the keywords status for the QS is about a single Landing Page experience with no segmentation. If one has mobile traffic and a low QS just because of the landing page , because his site has no mobile landing page , how do we segment QS for mobile vs. desktop to properly diagnose what to fix ? 

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author Adrian B
September 2015

Re: Mobile traffic is default but no default 2 Dest. URL in Ads, why?

Google Employee
# 2
Google Employee

Hi Adrian, 

 

This is valuable feedback. Whilst we can't segment the quality score by device, there are a few things you can do to your campaigns to optimise them for mobile:

 

1. Bid adjustments: while you are getting your site optimised for mobile, it is possible to set a bid adjustment (a decrease of 100% on mobile) so that your ads do not display on mobile devices. You can do this from the settings of your campaign.

 

2. Mobile preferred ads: you can also create a text ad in your campaign and tick the box to set the device preference as mobile. If your ad groups contain ads that are eligible to appear on all devices and ads that are mobile-optimized, only your mobile preferred ads will show to users on mobile devices. That will give you a good indication of your mobile traffic. 

 

Please let us know if you have any questions about this. 

Hannah

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Adrian B
September 2015

Re: Mobile traffic is default but no default 2 Dest. URL in Ads, why?

Google Employee
# 2
Google Employee

Hi Adrian, 

 

This is valuable feedback. Whilst we can't segment the quality score by device, there are a few things you can do to your campaigns to optimise them for mobile:

 

1. Bid adjustments: while you are getting your site optimised for mobile, it is possible to set a bid adjustment (a decrease of 100% on mobile) so that your ads do not display on mobile devices. You can do this from the settings of your campaign.

 

2. Mobile preferred ads: you can also create a text ad in your campaign and tick the box to set the device preference as mobile. If your ad groups contain ads that are eligible to appear on all devices and ads that are mobile-optimized, only your mobile preferred ads will show to users on mobile devices. That will give you a good indication of your mobile traffic. 

 

Please let us know if you have any questions about this. 

Hannah

Re: Mobile traffic is default but no default 2 Dest. URL in Ads, why?

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

Ok, so the QS cannot be currently segmented by device, this is an acceptable answer too for me.

 

I also had an interesting conversation with some fellows over here about CTR per device and its influence on QS with a theoretical example. It seems that the QS is calculated independently by device, but I should keep an eye on situations where the mobile traffic influences too much the overall CTR.

 

https://www.en.adwords-community.com/t5/Improve-results/Is-the-Quality-Score-accounting-for-device-s...