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Mobile Only Ads

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# 1
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How do I show my ads only on mobile/tablet devices? I don't want to show my ads on Desktop/Laptop. Please help.

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Accepted by topic author Prasad P
May 2016

Re: Mobile Only Ads

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# 2
Participant ✭ ☆ ☆
Hi Prasad,

If you are planning to create Mobile Call only campaign then you can create. Otherwise you can't do only mobile & tablet specific campaign only.

If you want to Mobile specific then you have to bid lower and increase 300% on mobile device through bid adjustment and then you ads will show mobile device only.

I hope this will help you.

Thanks,
Anand

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Marked as Best Answer.
Solution
Accepted by topic author Prasad P
May 2016

Re: Mobile Only Ads

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi Prasad,

If you are planning to create Mobile Call only campaign then you can create. Otherwise you can't do only mobile & tablet specific campaign only.

If you want to Mobile specific then you have to bid lower and increase 300% on mobile device through bid adjustment and then you ads will show mobile device only.

I hope this will help you.

Thanks,
Anand

Re: Mobile Only Ads

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
Hey there Prasad, there is a couple ways to do this.
1) Start a call only campaign for the search network or,
2) Start a display network campaign and target only Mobile/tablets.

You can read more about call only ads here https://support.google.com/adwordspolicy/answer/6130299?hl=en

This is how you would set it up
1) Open adwords
2) Go to campaigns > +Campaign > Search Network Only
3) Beside type you will see a list of different campaign types. Select Call Only
4) Next create your ads. Your phone number will be the headline, so you only have 2 lines for descriptions
5) set call focused or general keywords, whichever will work best for you

And then you should be ready to target mobile Smiley Happy

Hope this helps


Re: Mobile Only Ads

Rising Star
# 4
Rising Star
Hi Prashad,

Adwords system treats tablets and desktop traffic same with the enhanced campaigns.
So you can not restrict the desktop and tablets traffic by 100% anyway.

please go through the similar post:
https://www.en.advertisercommunity.com/t5/Mobile-Apps-and-Calls/How-to-get-100-traffic-from-mobile/m...

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Mobile Only Ads

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# 5
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I was recently advised by one of the adwords staff that I just duplicate my current desktop ad copy and mark one of the them as mobile. This was in the context of improving the performance of my campaigns.

I went ahead and did that things have only become worse.

Looking back, it does not make sense that I have two identical ad copies in the same ad group and with all the same settings.

Any thoughts from the experts?

Re: Mobile Only Ads

Rising Star
# 6
Rising Star
Yes, it makes sense if the one of the identical ads is mobile preferred.

Please cross-check and analyse the data with respect to device before opting any such strategy.

Below are the situations where the results will not get effected:
If your website design is not responsive for various devices.
If your visitors are not from the mobile devices.

So first analyse these parameters then go ahead, even you can also try "device bid adjustments".

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Mobile Only Ads

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Hi, Thanks for the reply. Can you please explain why it makes sense to have
duplicate ads where one of them is marked mobile preferred and the other is
not. By having duplicate -

1. What is the extra value being ad. The normal ad (which is not mobile
preferred) will show up in the absence of mobile preferred ad.
2. With duplicate ad - you are splitting performance information (clicks,
CTR, Conversions) between to identical ads? This only acts as a detriment
to the performance?

Our website is mobile responsive and a good chunk of our visitors come from
mobile devices.

Any thoughts would be helpful.