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Minimum bid require for Search and Display network in Adwords.

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# 1
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Hi Team, 

 

We are running ads on Search and Display network:

I just want to understand Minimum bid require for Search and Display network on adwords to run the ads. I hope there is some benchmark on bid. 

 

I want to see what is the minimum bid start on search and display network.

 

 

Thanks & Regards, 

Rishi Acharya

1 Expert replyverified_user

Minimum bid require for Search and Display network in Adwords.

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @Rishi A,

 

Practically there is no minimum requirement in terms of bidding. However, the system is auction based and other advertisers may take all the traffic, leaving you with nothing. The decisive factor is Ad Rank which is = Bid*QS where QS stands for quality score. Hence you either need a high bid or a high QS or both, so as to gain some market share.

 

Best,

Lakatos