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Men, Women, and Unknown

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# 1
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If I have a campaign targeting men only, for example, am I leaving a lot of potential opportunity on the table by de-selecting the "unknown" group?

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Accepted by Theresa_Zook (Top Contributor Alumni)
October 2015

Re: Men, Women, and Unknown

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# 2
Top Contributor
Hello, David.

You can't know that in advance. But you can leave Unknown checked as well and after a day or so you'll see how much of your audience falls into the 'Unknown" category.

Or you can start with men only and see if you get enough meaningful traffic that way and if you don't then you can expand into the "Unknown" category and maybe try to add topics and interests that are more likely to attract men instead of women (maybe Google doesn't have gender data available but has gathered enough info to create an interests list).

The "Unknown" percentage varies a lot from country to country so one cannot speculate with respect to its size/proportion.

Hope it helps.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

View solution in original post

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Top Contributor Alumni)
October 2015

Re: Men, Women, and Unknown

Top Contributor
# 2
Top Contributor
Hello, David.

You can't know that in advance. But you can leave Unknown checked as well and after a day or so you'll see how much of your audience falls into the 'Unknown" category.

Or you can start with men only and see if you get enough meaningful traffic that way and if you don't then you can expand into the "Unknown" category and maybe try to add topics and interests that are more likely to attract men instead of women (maybe Google doesn't have gender data available but has gathered enough info to create an interests list).

The "Unknown" percentage varies a lot from country to country so one cannot speculate with respect to its size/proportion.

Hope it helps.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Men, Women, and Unknown

Community Manager
# 3
Community Manager
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