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Max CPC and First Page Bid Estimate

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# 1
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How does this work?


The Keyword tool says suggested bid is 16c.


So i've dropped my max bid from nearly $3 to 50c, because I thought that'd be more than enough.


However Keywords in the Campaign Manager says it's below the first page bid... How does that work?




1 Expert replyverified_user

Re: Max CPC and First Page Bid Estimate

Top Contributor
# 2
Top Contributor

We discussed the same question in this discussion;

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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