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Max CPC and First Page Bid Estimate

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How does this work?

 

The Keyword tool says suggested bid is 16c.

 

So i've dropped my max bid from nearly $3 to 50c, because I thought that'd be more than enough.

 

However Keywords in the Campaign Manager says it's below the first page bid... How does that work?

 

Cheers,

Mark

1 Expert replyverified_user

Re: Max CPC and First Page Bid Estimate

Top Contributor
# 2
Top Contributor

We discussed the same question in this discussion;

https://www.en.adwords-community.com/t5/Tracking-Reporting/Keyword-Planner-Margin-of-Error-or-Standa...

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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