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Max CPC AdGroup level or Keyword Level

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Good Morning Everyone,

 

Hope someone can clarify my question, which I haven't been able to find in this community if there is a post already could someone re-direct me.

 

So here we go, If I change the max. CPC in AdGroup then individual keyword to say £5, but the AdGroup default max.CPC is say £10.

Will the AdGroup cpc be where the max cpc comes from or from keyword level?

 

 

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Ryan O
December 2015

Re: Max CPC AdGroup level or Keyword Level

Rising Star
# 2
Rising Star
Hi Ryan,

It does not matter whether the CPC at keyword level is less or more than the adgroup level, it will always override the CPC (default) of adgroup if you alter the CPC of any keyword.

For your Reference: https://support.google.com/adwords/answer/2375408?hl=en

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Ryan O
December 2015

Re: Max CPC AdGroup level or Keyword Level

Rising Star
# 2
Rising Star
Hi Ryan,

It does not matter whether the CPC at keyword level is less or more than the adgroup level, it will always override the CPC (default) of adgroup if you alter the CPC of any keyword.

For your Reference: https://support.google.com/adwords/answer/2375408?hl=en

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Max CPC AdGroup level or Keyword Level

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
HI Archit,

Thank for your quick response and answering my question.

Much appreciated for the link as well!!