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Matching Types

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# 1
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I have been an AdWords professional for 10+ years and I stumbled upon a keyword matching type that I had never seen before.

I just received a new account to audit yesterday and there are multiple keywords that have the # symbol in front of them. They have tremendous amounts of data and was wondering if this is in fact a new match type that is still in beta?

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Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Matching Types

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# 3
Top Contributor Alumni

Probably an ignored symbol:

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=53539

 

Try selecting one of those keywords when running a search term report.  See how it matches to actual search queries.

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Re: Matching Types

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# 2
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Hey LoonieGuy,

 

Never hard about this match - you can see all the known & official  "matching options" in this link:

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2497836

 

Cheers,

Asaf

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Matching Types

Top Contributor Alumni
# 3
Top Contributor Alumni

Probably an ignored symbol:

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=53539

 

Try selecting one of those keywords when running a search term report.  See how it matches to actual search queries.