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Match Type and Ad Groups

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

 

I know it will sound a basic question, but why is good practice to create adgroups divided by match type? And how do you structure them (even in terms of negative keywords).

 

Thank you,

 

Simone

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Simone P
September 2016

Re: Match Type and Ad Groups

Top Contributor
# 2
Top Contributor
Hey Simone,

You might get multiple opinions on this question but I have always thought breaking out adgroups by match type was somewhat over-kill. If you are aggressive with reviewing search query reports and adding negatives then it should be fine to include multiple match types in one group. If you really wanted to get granular maybe house exact and phrase in one group and segment broad into a separate one. For what it is worth I generally don't include a lot of broad match keywords but instead try to come up with lots of variations in either exact or phrase then mine search query reports for new keywords ideas to add to the account on phrase or exact.

Kim



Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Simone P
September 2016

Re: Match Type and Ad Groups

Top Contributor
# 2
Top Contributor
Hey Simone,

You might get multiple opinions on this question but I have always thought breaking out adgroups by match type was somewhat over-kill. If you are aggressive with reviewing search query reports and adding negatives then it should be fine to include multiple match types in one group. If you really wanted to get granular maybe house exact and phrase in one group and segment broad into a separate one. For what it is worth I generally don't include a lot of broad match keywords but instead try to come up with lots of variations in either exact or phrase then mine search query reports for new keywords ideas to add to the account on phrase or exact.

Kim



Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

Re: Match Type and Ad Groups

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
Hi Simone,

That's new to me! I don't think I've ever been told to separate ad groups by match type. We separate ad groups primarily by landing page/advertising goals.

Then I just ensure that the keywords aren't duplicating themselves with different match types within the ad group.

Good luck!