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Match Type Doubt -

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# 1
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Hi all,

 

Just a quick question about match types.

 

I read somewhere that AdWords allows another match type called modified broad match, is that still in use?

 

Also, the article said that in order to make it work, there should be a "+" next to the keywords that has to be in the search query in order to show my ad!

 

Many thanks


Oscar

 

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Match Type Doubt -

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# 2
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Hi PremioOscar,

 

I beleive this help center article will clear all your doubts, if you have any question after reading this article, please let us know.

 

http://support.google.com/adwords/answer/2497836?hl=en

 

Broad Match Machifier still in use & that too very effectively. Smiley Happy

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
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View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Match Type Doubt -

Top Contributor
# 2
Top Contributor

Hi PremioOscar,

 

I beleive this help center article will clear all your doubts, if you have any question after reading this article, please let us know.

 

http://support.google.com/adwords/answer/2497836?hl=en

 

Broad Match Machifier still in use & that too very effectively. Smiley Happy

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Match Type Doubt -

[ Edited ]
Top Contributor
# 3
Top Contributor

Hello Oscar,

 

Broad Match Modifier is indeed still in use and you get more information about it here. You are also correct with regards to the usage, simply add a + directly before each word (that you wish to apply it to) within the keyword. An example being:

 

+tennis +equipment

 

Edit: Sorry Neha, I hadn't refreshed my page!


ScottyD, AdWords Top Contributor
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Re: Match Type Doubt -

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# 4
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No Worries Scott!! Smiley Happy
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
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Re: Match Type Doubt -

Follower ✭ ✭ ☆
# 5
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Hey Guys,

 

Thanks very much for your responses!

 

Cheers


Oscar

 

 

Re: Match Type Doubt -

Top Contributor
# 6
Top Contributor

Hello PremioOscar

I would add to Neha's answer, that since BMM does not include synonyms, many advertisers have abandoned the classic "broad match". With synonyms (as part of the "broad match") you can find your ad triggered by a keyword you did not even think is a synonym;

Check this discussion as an example;

 

https://www.en.adwords-community.com/t5/Manage-ads/Can-you-have-broad-match-and-broad-match-modifier...

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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