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Marketing objectives on DISPLAY

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hello.

 

Anyone can explain me better which are the difference between:

 

Drive action by:

 

-Buy on your website

and

-Take an action on your website

 

I already read what google explain about this, but from my point of view are the same.

 

For my case, I need to run DISPLAY campaigns and make people to create a FREE account registration.

 

Thanks.

 

Mat

 

 

 

 

1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author Isadora R
April 2016

Re: Marketing objectives on DISPLAY

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi Mat,
Here is how I think about it -
I think it comes down to eCommerce vs non-eCommerce. "Take an action on your website" = non-eCommerce; "Buy on your website" = eCommerce.  Ultimately this selection will not run your Campaign for you, you'll still have to set it up and choose the targeting and settings that work for your business objectives.  Based on your desire for account registration I'd probably select "Take an action on your website."

Choose a marketing objective

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Isadora R
April 2016

Re: Marketing objectives on DISPLAY

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi Mat,
Here is how I think about it -
I think it comes down to eCommerce vs non-eCommerce. "Take an action on your website" = non-eCommerce; "Buy on your website" = eCommerce.  Ultimately this selection will not run your Campaign for you, you'll still have to set it up and choose the targeting and settings that work for your business objectives.  Based on your desire for account registration I'd probably select "Take an action on your website."

Choose a marketing objective