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Many ad groups, but a single campaign?

[ Edited ]
Follower ✭ ✭ ☆
# 1
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Hello,

 

I'm setting up some accounts for some local, geotargeted businesses.  I'm using MCC to manage their accounts.  Typically, I structure accounts with several campaigns, each with many highly-targeted ad groups.  The campaigns are orgainized, depending on the category or topic of the keywords and ads.  But . . .

 

Because there is no way to set a monthly budget at the account level, I'm considering structuring each account with a single campaign.  (Each business has their own account with a single campaign).  The dozens/hundreds of ad groups for each business are still highly targeted, they're just all in one campaign, instead of broken up into different campaigns depending on their "topic".  

 

I'm fine with all of the ad groups sharing the same geotargeting, scheduling, and budget.  Are there significant downsides to creating an account with a single campaign?

 

 

1 Expert replyverified_user
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Accepted Solutions
Marked as Best Answer.
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Accepted by Zee (Community Manager)
September 2015

Re: Many ad groups, but a single campaign?

Rising Star
# 2
Rising Star

Not really, no.

 

The only thing you risk is that one of your Ad Groups will use up a disproportionate amount of your budget, leaving your other search terms unserved.  

 

Of course, if that happens, you can alwys choose to move that high-cost Ad Group to a second campaign and devote a part of your overall budget to it. That would cap costs there and allow your other keywords to serve ads. (On the other hand, you may not care which Ad Group's ads are served--so the decision is yours.


Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Many ad groups, but a single campaign?

Rising Star
# 2
Rising Star

Not really, no.

 

The only thing you risk is that one of your Ad Groups will use up a disproportionate amount of your budget, leaving your other search terms unserved.  

 

Of course, if that happens, you can alwys choose to move that high-cost Ad Group to a second campaign and devote a part of your overall budget to it. That would cap costs there and allow your other keywords to serve ads. (On the other hand, you may not care which Ad Group's ads are served--so the decision is yours.


Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*