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Manual bidding question

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

I am doing the online Google course for Digital Advertising and I keep bumping into something that defies my logic about bidding. It says:

Manual bidding lets you manually set bids at the ad group level, for individual keywords, or for ad placements, so you know you're bidding for the clicks that mean the most to you.

Imagine you run a hiking club in Vermont. You could use manual bidding to bid higher for keywords like "Vermont hiking" and a different amount for broader keywords like "hiking maps." 

In my logic, if the keyword and the market are broader, you would need to bid higher since there are more competitors. Same, if there are less competitors, you'd think the bid could be lower?

Or am I missing something here?

 

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Belle V
April 2017

Manual bidding question

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

 Hi Belle, 

 

Kindly visit - https://adwords.googleblog.com/2007/10/common-misconception-revisited.html?m=1

 

I hope this will answer your questions. 

 

Thanks, 

Aslam 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Belle V
April 2017

Manual bidding question

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

 Hi Belle, 

 

Kindly visit - https://adwords.googleblog.com/2007/10/common-misconception-revisited.html?m=1

 

I hope this will answer your questions. 

 

Thanks, 

Aslam 

Manual bidding question

Badged Google Partner
# 3
Badged Google Partner

The insinuation is that "Vermont hiking" is more relevant to your specific business, and those users are worth more to you, so if you bid more for those users, you would generate a higher ROI.

 

Of course, users don't always tell you exactly what they are looking for in the search query term alone. A valuable user in your target market may be searching for "hiking maps", but doesn't necessarily have any interest in joining your club. On the other hand "Vermont hiking" doesn't indicate any interest in joining a club on it's own either. So, it's another bad example in the help documentation that causes more confusion than anything. Smiley Happy

Tom

Manual bidding question

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thank you for your help, that does put it in perspective!