AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

4.2K members online now
4.2K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me

Managing Campaign Names

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have a variety of ads in Adwords Express. In my analytics for that account, under Adwords>Campaigns, I can see the ads and their performance with my goals I have set.


My question is the names of those campaigns in analytics. They are all AWX_001....(long string of numbers.) Im trying to find which ads belong to these long strings of numbers. Im guessing I need to create a url with url builder and generate a name for that campaign via the url?

Any general guidance and links would be appreciated. Am I on the right track with the url builder plan? Is there a better way?

Re: Managing Campaign Names

Badged Google Partner
# 2
Badged Google Partner

In Analytic, under Acquisition > Adwords when you pull up your data, Try using the Secondary Dimension drop down and Pick Advertisement, There are several additional AdWords related tabs in which additional information can be found.

Add secondary dimensions to a report

Check that first to see if that help provide the data you need. Otherwise you are on the right track with the UTM builders for the URL's