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Low Search Volume for me, not for others

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I use the search term "60% LTV BTL" jibberish? No. It translates to "60% Loan to Value Buy to Let" for those wanting to finance 60% of their purchase if they are a landlord.

 

Not a bad search term, not too great either as its specialist search term.

 

I added it to Google Adwords and it says "Low Search Volume", sure its a specialist term that only profeshonal landlords will realy search for.  So.. When I type it into google I expect no adverts to show, as Low Volume for me will be for everyone else.

 

As you can see in image (http://i.imgur.com/0kfsZ.jpg) although their is a "Low Search Volume" others get to show adverts.

 

None Personalised Search: https://www.google.co.uk/search?pws=0&gl=uk&q=60%20buy%20to%20let (Bespoke Finance, My site is at 10th possition. Need No1 advert spot as you can imagine.)

 

 

 

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: Low Search Volume for me, not for others

Badged Google Partner
# 7
Badged Google Partner

This is a case of other advertisers using broader match KW terms that trigger an ad to show for the query searched, absolutely.  

 

The estimate tools are just that, only estimates. So you can't rely on the tools to be 100% accurate in relation to a live account, and the specific circumstances of each live impression instance. The low search volume, and low quality score messages are not always 100% accurate for each specific possible impression instance either.

 

One of the biggest mistakes I think we all make at least on occasion, is not using the search terms report. Yes, as the business owner you know what the correct, technical term for a product or service is, but don't assume that your target market uses the same lexicon to define your business or industry. If no one is searching for this term, it doesn't matter if you think they should be or not. Smiley Happy After you have seeded your initial KW's, and have accrued some data, use the search terms report over the KW tool, or your personal intuition, to add relavent terms, and exclude irrelavent ones as negatives.

Tom

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Re: Low Search Volume for me, not for others

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆

It's possible that they used broader keywords, like:

 

"LTV BTL"

"BTL"

 

or something like that.

 

Re: Low Search Volume for me, not for others

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆

1. Low Search Volume does NOT equal low competition. Check out the google keyword tool, i think it will tell you what expect: Low search volume, but high competition.

 

2. If you need position one you need to raise your CPC. Since your quality score is 10/10 your AdRank depends (according to what Google tells you Smiley Wink ) only on CPC.

 

Typical CPC in finance is around 5$ or more

Re: Low Search Volume for me, not for others

[ Edited ]
Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆

I'm not sure if I'm remembering correctly, but the last time I got a "low search volume" message, I think it said "your ads are not showing."  In other words, if my memory is correct, the control panel flat out claims that when a keyword has low search volume, that keyword is disabled.  Based on what I've heard around the forums, I suspect that this message is just plain not truthful - even though it says "your ads are not showing," in fact, sometimes they are.

 

Alternately, the other possibility is that your competitors are not using the same keywords, maybe they're using broader keywords like "LTV".

 

 

 

Re: Low Search Volume for me, not for others

Follower ✭ ✭ ✭
# 5
Follower ✭ ✭ ✭

Hi PHPAdam,

 

If you want to improve position of your keyword, your ads should have some clicks. I think it will change to top Smiley Happy

Re: Low Search Volume for me, not for others

Explorer ✭ ☆ ☆
# 6
Explorer ✭ ☆ ☆

Hello PHPAdam, I'm struggling with the same problem for a while now.

 

I have very specific keywords with very specific ads, blocked by volume limitations, while other people show general ads.

 

I started some experiments with:

 

 - very high prices (but I am doubtfull it will work)

 - broader targeting (with extensive negative list and closer monitoring)

 

I'll be back with more details.

Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: Low Search Volume for me, not for others

Badged Google Partner
# 7
Badged Google Partner

This is a case of other advertisers using broader match KW terms that trigger an ad to show for the query searched, absolutely.  

 

The estimate tools are just that, only estimates. So you can't rely on the tools to be 100% accurate in relation to a live account, and the specific circumstances of each live impression instance. The low search volume, and low quality score messages are not always 100% accurate for each specific possible impression instance either.

 

One of the biggest mistakes I think we all make at least on occasion, is not using the search terms report. Yes, as the business owner you know what the correct, technical term for a product or service is, but don't assume that your target market uses the same lexicon to define your business or industry. If no one is searching for this term, it doesn't matter if you think they should be or not. Smiley Happy After you have seeded your initial KW's, and have accrued some data, use the search terms report over the KW tool, or your personal intuition, to add relavent terms, and exclude irrelavent ones as negatives.

Tom

Re: Low Search Volume for me, not for others

Explorer ✭ ☆ ☆
# 8
Explorer ✭ ☆ ☆
Yes that is right, and i figured a pretty simple way of testing it:

Use Google Ad preview, localize your query and insert:

"60% LTV BTL asdasdasd"

in the keyword search box. The "asdasdasd" can be any keyword that has a very low chance to be excluded in your competitor broad campaigns.

If the same ads appear, then yes. It's triggered by broader keywords.