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Low/Moderate Performing Keywords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

I’m newbie to Adwords but a friend has asked my help to increase traffic to her website.  Haven't done anything yet, but took a quick look at her site and it looks like it could use some help as there are some architectural issues….some things are just not where they should be.  So this will be the first place to start.   Just out of curiosity, I looked at a few keywords and was disappointed to find that most were low performers and a few moderate performers.  Any suggestions on how I should move forward with an Adwords campaign?

 

Thxs,

Carol

 

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Marked as Best Answer.
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Accepted by Zee (Community Manager)
September 2015

Re: Low/Moderate Performing Keywords

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi Carol,

 

Choose the right keywords and create relevent keyword list for your organised campaign because it will help you to target the right customers and will show your ads to them. Your Keywords should match the terms your potential customers would use to find your products or services.

 

Tips to create an effective keyword list:

>> when you create your initial keyword lisit you have to think like a customer

 

Example: If you sell men's athletic footwear, you might start off with some basic categories that customers would use, like "men's sports shoes." You can also add "men's sneakers," or "men's tennis shoes," if you find out these are commonly used terms for your products. Expand your list further by including your brand and product names.    >>Choose specific and effective keywords depending on Ads or product Theme.

 

To reach customers more effectively, select specific keywords that directly relate to your ad's theme. But keep in mind that if the keywords are too specific, you might not be able to reach as many people as you'd like. If you sell specialized shoes, for example, using a specific keyword would mean your ad only appears for terms that apply to your business.

 

>>Group similar keywords into themes.

If you want to keep your account in organized  way then you have to grouped keywords into themes.

 

If you own a candy store, you can have a group of keywords for "chocolate candy" and another group of keywords for "sour candy." Then, you can create separate ad groups for these groups of keywords and have specific ads for "chocolate candy" and for "sour candy." That way, we can show potential customers your ad about chocolate candy when they search for one of the keywords in your "chocolate candy" ad group, such as "chocolate truffles."

 

>>Pick the right number of keywords.

 

It will be good if  your adgroup have 20 keywords, although you can have more than 20 keywords in an ad group. However,Keep in mind thet keywords should be categorised into themes.

 

 

To know more about AdWords Account Structure, You can visit This Article written by ScottyD.

 

Also visit AdWords Keywords: 3 Steps for Success by +Kim Clink.

Thanks

Anchal

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Low/Moderate Performing Keywords

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi Carol,

 

Choose the right keywords and create relevent keyword list for your organised campaign because it will help you to target the right customers and will show your ads to them. Your Keywords should match the terms your potential customers would use to find your products or services.

 

Tips to create an effective keyword list:

>> when you create your initial keyword lisit you have to think like a customer

 

Example: If you sell men's athletic footwear, you might start off with some basic categories that customers would use, like "men's sports shoes." You can also add "men's sneakers," or "men's tennis shoes," if you find out these are commonly used terms for your products. Expand your list further by including your brand and product names.    >>Choose specific and effective keywords depending on Ads or product Theme.

 

To reach customers more effectively, select specific keywords that directly relate to your ad's theme. But keep in mind that if the keywords are too specific, you might not be able to reach as many people as you'd like. If you sell specialized shoes, for example, using a specific keyword would mean your ad only appears for terms that apply to your business.

 

>>Group similar keywords into themes.

If you want to keep your account in organized  way then you have to grouped keywords into themes.

 

If you own a candy store, you can have a group of keywords for "chocolate candy" and another group of keywords for "sour candy." Then, you can create separate ad groups for these groups of keywords and have specific ads for "chocolate candy" and for "sour candy." That way, we can show potential customers your ad about chocolate candy when they search for one of the keywords in your "chocolate candy" ad group, such as "chocolate truffles."

 

>>Pick the right number of keywords.

 

It will be good if  your adgroup have 20 keywords, although you can have more than 20 keywords in an ad group. However,Keep in mind thet keywords should be categorised into themes.

 

 

To know more about AdWords Account Structure, You can visit This Article written by ScottyD.

 

Also visit AdWords Keywords: 3 Steps for Success by +Kim Clink.

Thanks

Anchal

 

Re: Low/Moderate Performing Keywords

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Anchal,

Thank you for your help. 

 

Carol