AdWords
2.1K members online now
2.1K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

Low Impressions and CTR

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

 

Just took over the adwords from another company . One of the key words which generated high Clicks and impressions with the previous agency gets almost 0 now . i tried using phrase , exact and broad types to see if it has something to do with that . 

 

2 Expert replyverified_user

Low Impressions and CTR

Top Contributor
# 2
Top Contributor

Hi,

 

Look at the historical changes made inside the account and see if those changes resulted in low performance of that keyword. If you have already tried different variation of that keyword, my advice would be to explore more set of keyword variations and then plan your account activities.

 

Pankaj

Low Impressions and CTR

[ Edited ]
Rising Star
# 3
Rising Star

There are many, many possible reasons.

 

The first to try is raising bids.

 

Also, look through the change history to see what was changed since the time of the good results

 

Low Impressions and CTR

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭

Hi @GJOE BENNY T

 

Would also suggest to go through the Negative keywords if you are not getting any impressions. After raising the bids, check in Ad preview tool if your ad is triggering or not

 

Regards