Longer headline and text line
Hi Guys, I guess I found the answer. Here it is:
Ads at the top of the page may look slightly different than ads in other positions on a search results page. For example, when ads appear at the top, they'll appear with a colored background. Ads on the side of the page don't appear with a colored background. In some cases, if Google determined that your first description line is clearly a complete phrase or sentence, we might add part of your description to your headline, creating a longer, more noticeable headline.
When there's enough space, Google may also add your website's domain to your ad's headline. The domain will be separated from your headline by a visual separator to make it easy for users to see, such as a vertical pipe ("|"), hyphen, or other separator.
Re: Longer headline and text line
Longer headlines yes, but exceeding character limits anyone?
See my thread. I'm really looking to get an answer on this.