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Location and Language Targeting

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# 1
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Hi guys - 

 

I just want to clarify something here.  

 

If I want to target Chinese speaking customers in Canada (which is an English/French dominant country), can I do this by setting my location targeting to Canada and my language targeting to Chinese ... and I assume in this case Google will serve my ads, if they're eligible, to Chinese users living in Canada (i.e., users who have their User Interface Language set to Chinese).

 

Am I correct in this line of thinking?

 

In addition to this, users whose User Interface Language is set to a language other than English don't necessarily search in that language.  Do they?  What I mean is, just because I have my UIL set to Chinese, doesn't necessarily mean my search queries are going to be in Chinese, is this correct?

 

So how is this treated in terms of keywords in this case.  What language (in my example above) should I be using for my keywords, even though my ad will be written in Chinese in this case? 

 

Any insight would be great!

 

Thanks guys...

 

 

Mack

 

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Mack A
March 2017

Location and Language Targeting

Top Contributor
# 2
Top Contributor

These articles explain the issue;

AdWords Language Targeting

https://support.google.com/adwords/answer/1722078?hl=en

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Mack A
March 2017

Location and Language Targeting

Top Contributor
# 2
Top Contributor

These articles explain the issue;

AdWords Language Targeting

https://support.google.com/adwords/answer/1722078?hl=en

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’