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Linking remarketing code in main website to Google Adwords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello, I am trying to add remarketing to my Adwords campaign. It requires me linking my Adwords account to my Youtube Brand Channel Account. In the process, I was provided a code to give to my clients webmaster. We need instructions on where this code should go and how it will be or not be visible once loaded on to the main site.

Re: Linking remarketing code in main website to Google Adwords

Community Manager
# 2
Community Manager
Hi Claudia,

Are you trying to set up remarketing using your YouTube channel audiences? If so, there's no code involved. Just link your YouTube channel to your AdWords account (more here: https://support.google.com/adwords/answer/2545661).

If you're wanting to do standard remarketing, adding a snip-it of code to your site is necessary. You can read instructions for adding it to your site here https://support.google.com/adwords/answer/2476688

Re: Linking remarketing code in main website to Google Adwords

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Coco,
I finally figured it out through trial and error. I was over thinking it. All I did was create an HTML tag (one of the options) and put it on the Home Page as instructed. We have seen a lot of success in a short period of time. Remarketing really made this difference in our campaign metrics.

Thanks for the reply and links.

Claudia