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Linking 10 Adwords accounts which were made under 1 login to 10 Analytics account, is it possible?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi guys,

 

We will have 10 different Adwords accounts, 1 account for each country, that is AU, NZ, CA and so on.

 

We have Only 1 Analytics account, when we log into that account we have set it up in a way that we see 10 separate countries Analytics accounts and also 1 account that shows overall of all accounts. Example:

log into analytics with XY@gmail.com

and when we log in, we see:

country AU

country NZ

country CA

.

.

country UK

XY Overall

 

The question is, are we able to link each Adwords account to the correct Analytics account?

Example: linking AU Adwords account to Analytics of AU which is under XY@gmail.com.

 

Thanks

Reza 

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Linking 10 Adwords accounts which were made under 1 login to 10 Analytics account, is it possibl

Top Contributor
# 2
Top Contributor

Hi Reza, I'll answer your question first, but there's a more serious issue to address...

 

Analytics and Adwords can only be linked "one to one", that is, you can only link one Adwords account to one Analytics account.  The accounts have to be the same Google account and be the "owner" of both Adwords and Analytics.

 

The more serious issue is that you have multiple accounts, which may be a breach of Google's Double-Serving policy.  Are you advertising the same website in each account?  Or, if they are different TLDs (top-level domains) are they the same product?  Can you give us a couple of example URLs?

 

There is no need to have an account for each country.  A single Adwords account is quite capable of advertising for separate countries.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Linking 10 Adwords accounts which were made under 1 login to 10 Analytics account, is it possibl

Top Contributor
# 4
Top Contributor

Hi Reza,

 

If I could jump in here, I would back Jon on the Double Serving Policy which clearly states single business - single account. 

 

However, if you have already spoken to Adwords support on your particular case, I won't comment on that because last call is obviously from Google's end, if they grant you an exception.

 

About analytics part, I would like to add here that you can only have one unique email address per Adwords and Analytics account so that they can be linked properly and you get more insights about your Adwords campaigns in terms of web analytics. Hence if there is a common email address which you are using for all analytics websites accounts, it would be an issue as far as Adwords/analytics linking is concerned.

 

My 2 cents!

Pankaj

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Linking 10 Adwords accounts which were made under 1 login to 10 Analytics account, is it possibl

Top Contributor
# 2
Top Contributor

Hi Reza, I'll answer your question first, but there's a more serious issue to address...

 

Analytics and Adwords can only be linked "one to one", that is, you can only link one Adwords account to one Analytics account.  The accounts have to be the same Google account and be the "owner" of both Adwords and Analytics.

 

The more serious issue is that you have multiple accounts, which may be a breach of Google's Double-Serving policy.  Are you advertising the same website in each account?  Or, if they are different TLDs (top-level domains) are they the same product?  Can you give us a couple of example URLs?

 

There is no need to have an account for each country.  A single Adwords account is quite capable of advertising for separate countries.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Linking 10 Adwords accounts which were made under 1 login to 10 Analytics account, is it possibl

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Jon,

 

Imran from official Google Adwords wrote:

'The double serving policy states that you cannot have your ads appear on the same results page from different accounts.

As you are targetting different countries then this wouldn't be the case for you.'

Also Imran and another expert suggest that it is better to have a separate Adwords account for each country.

To answer your question; each account will be concentrating to advertise its own country site. Example, AU Adwords account will only advertise AU site. And NZ Adwords account will only advertise NZ site. 

 

I actually showed Imran your previous reply that you also mentioned 'There is no need to have an account for each country.  A single Adwords account is quite capable of advertising for separate countries.', and Imran replied the stated above. And it was in his previous email that Imran suggested having an account for each country.

 

Back on the topic of this posted question, my understanding is that each country does have its own Analytics account, though it is under the same login! So does that mean they are their own separate accounts that each Adwords account can be linked? I hope the answer is affirmative!

 

Thanks

Reza

 

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Linking 10 Adwords accounts which were made under 1 login to 10 Analytics account, is it possibl

Top Contributor
# 4
Top Contributor

Hi Reza,

 

If I could jump in here, I would back Jon on the Double Serving Policy which clearly states single business - single account. 

 

However, if you have already spoken to Adwords support on your particular case, I won't comment on that because last call is obviously from Google's end, if they grant you an exception.

 

About analytics part, I would like to add here that you can only have one unique email address per Adwords and Analytics account so that they can be linked properly and you get more insights about your Adwords campaigns in terms of web analytics. Hence if there is a common email address which you are using for all analytics websites accounts, it would be an issue as far as Adwords/analytics linking is concerned.

 

My 2 cents!

Pankaj

Re: Linking 10 Adwords accounts which were made under 1 login to 10 Analytics account, is it possibl

Top Contributor
# 5
Top Contributor

Hi Reza, I only said that you may be violating the Double-Serving policy.  My additional questions about the TLDs and the site(s) were to clarify your position and to enable me to make a better junction.  If you had said in your original message that you were promoting different sites, my answer may have been different.

 

Unlike Pankaj, I'm more than happy to question the advice given to you by "Imran".  Simply having different sites for different countries is not, in itself, a good reason to have multiple accounts.  If you have different legal entities and differing billing/invoicing requirements (for example, if each country operates it's own legal corporate entity and financial structure) then separate accounts would be the best (in truth, the only) way to go.  But if you are one company operating as a single legal entity and paying from a common source I would still say you should be using one Account.

 

I would recommend that you keep any email from "Imran" very safe indeed as you may need it soon.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Linking 10 Adwords accounts which were made under 1 login to 10 Analytics account, is it possibl

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Hi Pankaj, Jon and other experts,

 

Pankaj, thanks for that.

 

In relation to setting up Adwords and Analytics, what are the choices, and which choice would you go for?

 

Thanks

Reza

Re: Linking 10 Adwords accounts which were made under 1 login to 10 Analytics account, is it possibl

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Thanks Jon, I appreciate your concern and advice. I have a copy of it in more than 4 places. Also have this page to back up the conversations.
Reza

Re: Linking 10 Adwords accounts which were made under 1 login to 10 Analytics account, is it possibl

Top Contributor
# 8
Top Contributor

Hello Reza,

 

Did you check this article which explains step by step procedure of how to link Adwords with Analytics?

 

http://support.google.com/adwords/answer/1704341?hl=en&

 

One Adwords - One Analytics with administrator rights on both sides is the main important condition to fulfill before you proceed.

 

Pankaj

Re: Linking 10 Adwords accounts which were made under 1 login to 10 Analytics account, is it possibl

[ Edited ]
Top Contributor
# 9
Top Contributor

Hello reza_faraji;

 

If I join my two other colleagues:  It seems to me, that you misunderstood the Google Rep you talked with;

 

The double serving is independent of locations. As long as you target the same domain (owned by the same entity) -  you are risking  of being suspended. (And once you are suspended, you start a "journey"  to convince a  Policy specialist, that  you correctly followed google advice ... This is not an easy task ,... A good  advice is not to find yourself in a place of explaining  to Google, after account suspended by the bots...Smiley Wink)

 

I would not  follow /  concur  with  an  advice to open a different account for each country. (Unless, as said, those  are independent companies / SUB operate locally). Google offers an easy geo-targeting, at the campaign level, exactly for that goal -   launching global campaigns.

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Linking 10 Adwords accounts which were made under 1 login to 10 Analytics account, is it possibl

Top Contributor
# 10
Top Contributor

Hi Reza,

 

Take a look at my answer on another thread of yours. I suggested you get permission from Google to split your accounts like that. Advice of a Google rep. may not be the same thing, I really don't know.

 

It really sounds like your AdWords setup is getting very complicated. That's fine if you have 10,000 products to sell and really need 10 accounts. The fact that all the web sites use the same analytics account is another good reason to keep all your campaigns in one account if you can do that. You would not need to set up new Analytics accounts for each web site, or at least for 9 of them, and it will make it easier for you to compare historical to present data. Otherwise, your number all start at 0 and there is no way to transfer past data from one account to another.

 

Ultimately, this is a decision you must make. Google reps recommendations are not alway gospel or even right. So now you have several points of view. My advice to you is to pick what seems right and easiest for you to manage. It's pointless to create an account structure that is so complex you don't have time to review all of it.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords