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Limits Adwords Account

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# 1
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Is there a doc with all limits for an Adwords account? I have heard different things like maximum 10 000 campaigns per account, 20 000 keywords per adgroup. But how many adgroups can you have? And are th eother metrics I mentioned correct?


Thankful for help!

Re: Limits Adwords Account

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Caroline,

The following article is what you are looking for:

There is a section at the bottom that you need to expand to see, and that is where you will find all the limits.

Good Luck
Marked as Best Answer.
Accepted by topic author Caroline R
September 2015

Re: Limits Adwords Account

Participant ✭ ☆ ☆
# 3
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Hi Caroline R

Welcome to the Adwords community. Indeed there are a few different numbers often quoted from different sources. Here is the official Google limits. I hope this helps you clear the confusion.

Here is a full list of all account creative and ad extension limits:

10,000 campaigns (includes active and paused campaigns)
20,000 ad groups per campaign
5,000 keywords per ad group
300 display ads per ad group (includes image ads)
4 million active or paused ads per account
3 million keywords per account
10,000 location targets (targeted and excluded) per campaign, including up to 500 proximity targets per campaign*
100,000 active ad extensions per account
1.3 million references to ad extensions per account

More detailed information can be found here:

All the very best