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Limits Adwords Account

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

Is there a doc with all limits for an Adwords account? I have heard different things like maximum 10 000 campaigns per account, 20 000 keywords per adgroup. But how many adgroups can you have? And are th eother metrics I mentioned correct?

 

Thankful for help!

Re: Limits Adwords Account

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Caroline,

The following article is what you are looking for:
https://support.google.com/adwords/answer/1704396?hl=en

There is a section at the bottom that you need to expand to see, and that is where you will find all the limits.

Good Luck
Marked as Best Answer.
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Accepted by topic author Caroline R
September 2015

Re: Limits Adwords Account

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆
Hi Caroline R

Welcome to the Adwords community. Indeed there are a few different numbers often quoted from different sources. Here is the official Google limits. I hope this helps you clear the confusion.

Here is a full list of all account creative and ad extension limits:

10,000 campaigns (includes active and paused campaigns)
20,000 ad groups per campaign
5,000 keywords per ad group
300 display ads per ad group (includes image ads)
4 million active or paused ads per account
3 million keywords per account
10,000 location targets (targeted and excluded) per campaign, including up to 500 proximity targets per campaign*
100,000 active ad extensions per account
1.3 million references to ad extensions per account

More detailed information can be found here: https://support.google.com/adwords/answer/1704396?hl=en

All the very best

James