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Latency for "Ad Preview and Diagnosis" tool?

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# 1
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After adding a keyword I go to the "Ad Preview and Diagnosis" tool.  My keyword has a quality score of 6/10.  When I try the keyword/search in the Ad Preview tool it responds:

 

Showing ads right now? No

Your ad isn't showing for this keyword right now. There are a number of reasons why this happens.

 

But it shows ads from competitors.  Is there some latency at play here?  Do I need to wait some time?

 

Another time I did this it responded with some actual reasons.  I can't remember for sure what that was.  It wasn't about Quality Score, but something about "Ad Rank".

 

Anyone one have reasons why ad would not show?

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Marked as Best Answer.
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Accepted by topic author Mark S
September 2015

Re: Latency for "Ad Preview and Diagnosis" tool?

Top Contributor
# 2
Top Contributor
No - the "ad preview tool" is a real time reporting. You need to find the reason why the ad is not being shown
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Mark S
September 2015

Re: Latency for "Ad Preview and Diagnosis" tool?

Top Contributor
# 2
Top Contributor
No - the "ad preview tool" is a real time reporting. You need to find the reason why the ad is not being shown
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Latency for "Ad Preview and Diagnosis" tool?

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# 3
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That is exactly what I was asking. Google just responds: "Your ad isn't showing for this keyword right now. There are a number of reasons why this happens." But it doesn't give a reason!!!!

Re: Latency for "Ad Preview and Diagnosis" tool?

Top Contributor
# 4
Top Contributor
Usually the reason is a low ad-rank, due to low QS or due to a low bid.
Start by checking the QS
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Latency for "Ad Preview and Diagnosis" tool?

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# 5
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As I state in original post, I have QS 6/10. What is considered "Low"

Re: Latency for "Ad Preview and Diagnosis" tool?

Top Contributor
# 6
Top Contributor
Work on increasing the CTR (removing low CTR keywords which do not convert) I would be careful using broad match, (only for converting KWs) and raise the bid.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’