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Language Targeting

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Friends,

 

Have a quick query around language targeting.

 

- The scenario: 

   A campaign is targeting English & French languages. But the keywords & ads in the campaign are written

   only in English.

- Question:

   Now, if a user with French as his interface language, searches on Google through French queries - will the

   English keywords in this campaign trigger ads through the French search query typed-in by the user.

-  If yes, how does the inter-language Search Query-Keyword matching work?

 

Thanks a lot in advance !

 

Sankar

 

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Sankar I
September 2015

Re: Language Targeting

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
Hi Sankar,

Language targeting is often misunderstood. For starters, it's recommended creating separate campaigns for each language,If you want to show this type of ad in multiple languages. That way you can make sure the language you target is the same as the language your ad is written in.

Answering your question; The user searched in French and your keywords are in English, it's not possible that the french queries will match your English keywords then your ad will not appear.

They key here is the queries that match your keywords will trigger your ads as long as your customers' Google interface language settings match your language targeting.

For example; If your customers searched in French but their Google interface language settings were set to English, your ads wouldn't show. That's why targeting all languages might be helpful.

The language setting in the adwords' interface allows you to target the customers who speak a certain language and the language of the sites that you'd like your ads to appear on. It has nothing to do with the language of your ads, so your ads' language should match your language targeting setting in order that your customers can understand it.For instance, if you choose your language targeting as French, your ads will show for people who speak French. Therefore your ads need to be written in French. Google doesn't translate ads or keywords.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Sankar I
September 2015

Re: Language Targeting

Top Contributor
# 3
Top Contributor

To add to Ahmed's reply: Adwords does not translate. 

 

Google uses a few methods to identify the user's language (see below)

The goal of Adwords language targeting is to target those who speak multiple languages. (e.g. A native  French user, who also speaks  English, and uses a French UI, but runs searches also in English.)

 

Read more:

AdWords Language Targeting

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Sankar I
September 2015

Re: Language Targeting

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
Hi Sankar,

Language targeting is often misunderstood. For starters, it's recommended creating separate campaigns for each language,If you want to show this type of ad in multiple languages. That way you can make sure the language you target is the same as the language your ad is written in.

Answering your question; The user searched in French and your keywords are in English, it's not possible that the french queries will match your English keywords then your ad will not appear.

They key here is the queries that match your keywords will trigger your ads as long as your customers' Google interface language settings match your language targeting.

For example; If your customers searched in French but their Google interface language settings were set to English, your ads wouldn't show. That's why targeting all languages might be helpful.

The language setting in the adwords' interface allows you to target the customers who speak a certain language and the language of the sites that you'd like your ads to appear on. It has nothing to do with the language of your ads, so your ads' language should match your language targeting setting in order that your customers can understand it.For instance, if you choose your language targeting as French, your ads will show for people who speak French. Therefore your ads need to be written in French. Google doesn't translate ads or keywords.
Marked as Best Answer.
Solution
Accepted by topic author Sankar I
September 2015

Re: Language Targeting

Top Contributor
# 3
Top Contributor

To add to Ahmed's reply: Adwords does not translate. 

 

Google uses a few methods to identify the user's language (see below)

The goal of Adwords language targeting is to target those who speak multiple languages. (e.g. A native  French user, who also speaks  English, and uses a French UI, but runs searches also in English.)

 

Read more:

AdWords Language Targeting

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Language Targeting

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thanks a lot Ahmed & Moshe !

Language Targeting

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi ,

Is there a option to see on adwords, what traffic is generated by which language?

 

Thanks

Re: Language Targeting

Top Contributor
# 6
Top Contributor

This thread has been closed to new replies.

If you have a new or unanswered question related to this topic, please start a new thread and post a clear, specific and detailed question that describes your particular situation.

To start a new thread, please go to the top level of the Community, and from there, click on the board that is most closely related to your question. After that, you can click on the pink "+" sign in the lower right corner of the screen to start a new topic.

Thank you.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’