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Landing Page

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello !

 

Need clarity on landing page.

 

1. Should we LP that are pages from a site Or stand alone Pages - idea is to generate leads.

 

my site niitpune.com,

 

Java LP http://niitpune.com/Java/Java-Courses-NIIT-Pune.html

 

 

2.If the LP is a page from the site, then the theory that LP should have minimum redirects will not apply ?

 

3.Please share what you think is NOT Right in the below LP.

 

http://niitpune.com/Java/Java-Courses-NIIT-Pune.html

 

4. Please suggest what you think is NOT Right in the below site

 

Niitpune.com 

 

5. Any other tips that will help .

 

Thank You !

 

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
October 2015

Re: Landing Page

Community Manager
# 2
Community Manager
Hi Guruprashad,

In regards to questions 1 & 2: many advertisers use pages on their current site, while some other make specific landing pages for ad traffic. In either case, make sure the lead form is accessible from the landing page, and that there is a relevant, high-quality information on the page, and that if it's a separate page on your site, there is still a way to navigate to other pages and learn more. No matter which you choose, you need to try and minimize redirects.

Just a question based on your last two questions--is there any sort of status you're getting in AdWords related to landing page quality? That might help us help you more than looking on your site and trying to find something amiss.

Cassie

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
October 2015

Re: Landing Page

Community Manager
# 2
Community Manager
Hi Guruprashad,

In regards to questions 1 & 2: many advertisers use pages on their current site, while some other make specific landing pages for ad traffic. In either case, make sure the lead form is accessible from the landing page, and that there is a relevant, high-quality information on the page, and that if it's a separate page on your site, there is still a way to navigate to other pages and learn more. No matter which you choose, you need to try and minimize redirects.

Just a question based on your last two questions--is there any sort of status you're getting in AdWords related to landing page quality? That might help us help you more than looking on your site and trying to find something amiss.

Cassie

Re: Landing Page

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Cassie,

Thanks for the reply.

So is my landing page fine ?

QS is reaching max to 7 for Java, it's just 12 days though.

Re: Landing Page

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Keyword like ""Learn Java Programming" and [Learn Java Programming] is getting 3 QS :-(.

Makes me wonder wt's wrong ?

Re: Landing Page

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
More .. the ads are on the line
{KeyWord:Advanced Java Courses }
Open New Career Opportunities.
Enroll Now To Secure Your Future.
niitpune.com/Advance-Java

Re: Landing Page

Rising Star
# 6
Rising Star

Hi Guruprashad,

 

QS is a composite score based on 3 major factors:

  • Experted CTR
  • Ad Relevance
  • Landing Page experience

So only ad relevance in not enough to improve the QS, Expected CTR plays the most important role.
Check which factor is responsible or is below average by selecting the Keywords tab and clicking on the white speech bubble Ad disapproval bubblenext to any keyword's status and try to improve the quality of factors.

 


Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Landing Page

Rising Star
# 7
Rising Star
Though you have created a good adcopy but try better adcopies, includ your USPs, Offers (if you have). Try some other CTA as "Enroll Now To Secure Your Future" is very is not very urging to click.

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Landing Page

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Thanks!

Example will help- wrt urging text- so that I get an idea.

Re: Landing Page

Rising Star
# 9
Rising Star
Use offers like:
"Enrol Now to get Upto 15% Discount!"
"Hurry up, Offer Limited to Oct 29 !"
"Get C++ Free With Java, Enrol Now!"

Reference is from your landing page.


Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Landing Page

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭
Thanks will try today , by making ad copies !.

I have used Cyclic Ads is it ? the ads with counter.