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Landing Page

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

how do you make your ads point to or land on a specific page on your website?

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Landing Page

Badged Google Partner
# 3
Badged Google Partner
Adwords calls landing pages the "Destination URL"

https://support.google.com/adwords/answer/2684490?hl=en

Destination URL

The URL address for the page in your website where you'd like people to be sent after they click your ad.

For each ad, you'll specify a display URL (shown to customers with your ad) and a destination URL (used to determine where people are taken when they click your ad). Google's policy is that both URLs be within the same website (meaning that they share the same domain).

Your destination URL isn't visible in the ad, so you can use it to direct people to a specific page within your site without cluttering your ad. For example, an ad could use a clean display URL like example.com to show with the ad, while using a more specific destination URL like example.com/camera_purchase_page.html to link customers to the most relevant page.

Information on how to edit a Destination URL (Landing Page)
https://support.google.com/adwords/answer/2404246

You may also be interested in information as to why your Destination URL is not working
https://support.google.com/adwordspolicy/answer/6021546?rd=2#027

Hope that helps

View solution in original post

Re: Landing Page

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆
When you create your ads you put the URL to the landing page in the Destination URL field. Obviously having the URL handy when you are creating ads is a prerequisite. Does that answer the question or is there something else you need help with?
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Landing Page

Badged Google Partner
# 3
Badged Google Partner
Adwords calls landing pages the "Destination URL"

https://support.google.com/adwords/answer/2684490?hl=en

Destination URL

The URL address for the page in your website where you'd like people to be sent after they click your ad.

For each ad, you'll specify a display URL (shown to customers with your ad) and a destination URL (used to determine where people are taken when they click your ad). Google's policy is that both URLs be within the same website (meaning that they share the same domain).

Your destination URL isn't visible in the ad, so you can use it to direct people to a specific page within your site without cluttering your ad. For example, an ad could use a clean display URL like example.com to show with the ad, while using a more specific destination URL like example.com/camera_purchase_page.html to link customers to the most relevant page.

Information on how to edit a Destination URL (Landing Page)
https://support.google.com/adwords/answer/2404246

You may also be interested in information as to why your Destination URL is not working
https://support.google.com/adwordspolicy/answer/6021546?rd=2#027

Hope that helps