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Landing Page and Site Policies demystified with AdWords specialists: Parked Domain

[ Edited ]
Google Employee
# 1
Google Employee

Hello Everyone,

This is Subharaj from the Google AdWords Team here again. After our successful thread last week on the landing page policy ‘Site Not Working’, I am back again this week with yet another common landing page policy violation which is ‘Parked Domain’.

Parked domains are sites where the domain name resolves to a webpage that shows only advertising listings and links. There are a lot of reasons why a site may be disabled for this policy. However, the point is that we do not allow the promotion of Parked domains through AdWords as it provides a bad user expereince.

If your site has been disabled for being a ‘Parked Domain’ , it is most probably because your site may be experiencing a temporary down-time. Our system may have reviewed the site exactly during that time frame and disabled it as a result.

 

As you can all understand that Parked Domains do not offer a good user experience as a user looking for say ‘Shoes’ on Google does not want to click on an ad which will simply show him a page with more ads or listings on shoes. Also, if this is because of a site downtime, you too as an advertiser do not want to end up paying for clicks that do not go to your site.

 

If your site has been disabled for being a ‘Parked Domain’, I would suggest you to first check if it is still a Parked Domain or not. In case, the site is still a Parked Domain,  you may want to get in touch with your domain service provider and get the site reinstated. After that you can Contact Us to get the site enabled again.

 

In case, it was just a temporary downtime and your site is now back to normal,  all you need to do is simply ‘Contact Us’ and let us know of the same. We will be glad to review the site and get it re-enabled.

 

You can read more about our Parked Domain policy here.


As always, I’m happy to answer any questions that will help you to understand this topic better and therefore please feel free to sign up and post any questions which you might have about this policy.

However, I would like to again reiterate that this is an open forum and therefore I wouldn’t be able to answer any account specific questions, as I don’t have an access to your account. You are always free to ‘Contact Us’ through our various support channels which you can find here.

Looking forward to your exciting questions!

Regards,

Subharaj
The Google AdWords Team

2 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Hi, I think people are getting confused between two diffe...

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Hi,

I think people are getting confused between two different things here.

The post is about google Adwords not allowing people to advertise their parked domains through the Adwords programme.

But the adwords buys its network inventory from the Adsense programme which includes parked domains.

Further the adsense for parked domains is being stopped by google.

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Hi, I think people are getting confused between two diffe...

[ Edited ]
Google Employee
# 8
Google Employee

Hello Inkmyweb_com,

 

Thanks for the clarification. As you correctly mentioned, the post which Moshe refers to is about the placement of AdSense ads on Parked Domains which is a very different topic and not related to the specific AdWords landing page policy I am referring to in this thread. Per our AdWords landing page and site policy guidelines,  advertisers will not be able to advertise ads that lead users to a Parked Domain.

 

I hope this clears up the confusion Smiley Happy

 

Regards,

 

Subharaj

The Google AdWords Team

View solution in original post

Google acknowledged allowing ads on parked domains?

Top Contributor
# 2
Top Contributor

Subharaj;

Could you please comment on this thread - a case study where Google, apparently, accepted ads to appear on parked domains

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Hey Moshe.  The relationship between Google and parked do...

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆

Hey Moshe.  The relationship between Google and parked domain companies is complicated.  AFAIK, the rules are:

 

1) Google doesn't want parked domains in organic search results.

2) Google doesn't want parked domains used in AdWords campaigns.

3) By default, Google ads are distributed to parked domains in both the search and display networks.

 

Does this make sense to you?  >8-|

@RBall; Well... it's about time that 3) is eliminated, so...

Top Contributor
# 4
Top Contributor

@RBall;

Well... it's about time that 3) is eliminated, so Policy outlined above by Subharaj, becomes the default  Smiley Frustrated

 

-Moshe 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

At the very least, the AdSense for Domains program should...

Participant ✭ ☆ ☆
# 5
Participant ✭ ☆ ☆

At the very least, the AdSense for Domains program should be an opt-in rather than an opt-out choice for AdWords customers.  I don't think many advertisers realize that the opt-out does exist, because first they have to realize that they are opted-in, even on search-only ad campaigns.  Per this page which talks about the page types that can be excluded:

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=116277

 

Network types


Parked domains: sites in Google's AdSense for domains network. Users are brought to parked domain sites when they enter the URL of an undeveloped webpage into a browser's address bar. There, they'll see ads relevant to the terminology in the URL they entered. The AdSense for domains network is encompassed by both the Display Network and the Search Network. If you exclude this page type, you'll exclude all parked domain sites, including the ones on the Search Network.

Parked domain Policy

Top Contributor
# 6
Top Contributor

RBall;


I completely agree,!

Any Google Policy specialist willing to give some input / comments?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Hi, I think people are getting confused between two diffe...

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Hi,

I think people are getting confused between two different things here.

The post is about google Adwords not allowing people to advertise their parked domains through the Adwords programme.

But the adwords buys its network inventory from the Adsense programme which includes parked domains.

Further the adsense for parked domains is being stopped by google.
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Hi, I think people are getting confused between two diffe...

[ Edited ]
Google Employee
# 8
Google Employee

Hello Inkmyweb_com,

 

Thanks for the clarification. As you correctly mentioned, the post which Moshe refers to is about the placement of AdSense ads on Parked Domains which is a very different topic and not related to the specific AdWords landing page policy I am referring to in this thread. Per our AdWords landing page and site policy guidelines,  advertisers will not be able to advertise ads that lead users to a Parked Domain.

 

I hope this clears up the confusion Smiley Happy

 

Regards,

 

Subharaj

The Google AdWords Team