Lack of UPC codes Google Shopping Question.[ Edited ]
Re: Lack of UPC codes Google Shopping Question.
Re: Lack of UPC codes Google Shopping Question.[ Edited ]
June 2015 - last edited June 2015
yes, product-listing-ads (google-shopping) can be used --
if the bundle does not contain a service or subscription.
merchant-defined gift-packages that contain multiple items
sold for one, single, price, is considered a product-bundle
and has specific rules and policies.
with respect to global-trade-data attributes (gtin, mpn, brand) -- the
rules and policies for the main-item in the bundle must be followed.
e.g. if the main-item in the bundle were a ralph-lauren robe,
with a box of candy, then all rules and policies for apparel
must be followed -- only a valid brand would be required;
currently, gtin (upc) and mpn are not required for apparel.
e.g. if the main-item in the bundle were a blu-ray dvd movie, with a rose
and a jar of pickles then, the rules and policies for media would need to
be followed -- exact gtin (upc) would be required.
for most other types of (main) items any two (mpn, brand, or gtin)
may be submitted; generally, gtin (upc) is only required for media
related products or products on the designated-brands list.
if there is no main-item, or the main-item has not been assigned the
required global-trade-data, for the type of item, by the manufacturer,
then the item-offer must be submitted with identifier_exists FALSE
and no brand, mpn, or gtin, should be submitted.
all such item-offers must be submitted with
the is_bundle attribute and a value of TRUE
if the bundle is part of a subscription or service, that is not allowed --
e.g. the bundled-offer is delivered-monthly or part of a travel-package;
then, there are other ad-formats and campaign-types that are available.