AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

4.8K members online now
4.8K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me

Lack of UPC codes Google Shopping Question.

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We sell gift packages that contain multiple items. UPC codes are not possible. Can we use Google Shopping without UPC codes?



2 Expert replyverified_user

Re: Lack of UPC codes Google Shopping Question.

Top Contributor
# 2
Top Contributor
Hi Tim D,

Take a look at MPN's (manufacturer's part number). These can generally be used when there is no UPC for the product. MPN's must be unique in the feed.

Best of Luck!

petebardo -- Deadhead doing AdWords

Re: Lack of UPC codes Google Shopping Question.

[ Edited ]
Top Contributor
# 3
Top Contributor

yes, product-listing-ads (google-shopping) can be used --
if the bundle does not contain a service or subscription.

merchant-defined gift-packages that contain multiple items
sold for one, single, price, is considered a product-bundle
and has specific rules and policies.

with respect to global-trade-data attributes (gtin, mpn, brand) -- the
rules and policies for the main-item in the bundle must be followed.

e.g. if the main-item in the bundle were a ralph-lauren robe,
with a box of candy, then all rules and policies for apparel
must be followed -- only a valid brand would be required;

currently, gtin (upc) and mpn are not required for apparel.

e.g. if the main-item in the bundle were a blu-ray dvd movie, with a rose
and a jar of pickles then, the rules and policies for media would need to

be followed -- exact gtin (upc) would be required.


for most other types of (main) items any two (mpn, brand, or gtin)

may be submitted; generally, gtin (upc) is only required for media

related products or products on the designated-brands list.


if there is no main-item, or the main-item has not been assigned the
required global-trade-data, for the type of item, by the manufacturer,
then the item-offer must be submitted with identifier_exists FALSE
and no brand, mpn, or gtin, should be submitted.

all such item-offers must be submitted with
the is_bundle attribute and a value of TRUE

if the bundle is part of a subscription or service, that is not allowed --
e.g. the bundled-offer is delivered-monthly or part of a travel-package;
then, there are other ad-formats and campaign-types that are available.

see also