3.7K members online now
3.7K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me

Lack of UPC codes Google Shopping Question.

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We sell gift packages that contain multiple items. UPC codes are not possible. Can we use Google Shopping without UPC codes?



2 Expert replyverified_user

Re: Lack of UPC codes Google Shopping Question.

Top Contributor
# 2
Top Contributor
Hi Tim D,

Take a look at MPN's (manufacturer's part number). These can generally be used when there is no UPC for the product. MPN's must be unique in the feed.

Best of Luck!

petebardo -- Deadhead doing AdWords

Re: Lack of UPC codes Google Shopping Question.

[ Edited ]
Top Contributor
# 3
Top Contributor

yes, product-listing-ads (google-shopping) can be used --
if the bundle does not contain a service or subscription.

merchant-defined gift-packages that contain multiple items
sold for one, single, price, is considered a product-bundle
and has specific rules and policies.

with respect to global-trade-data attributes (gtin, mpn, brand) -- the
rules and policies for the main-item in the bundle must be followed.

e.g. if the main-item in the bundle were a ralph-lauren robe,
with a box of candy, then all rules and policies for apparel
must be followed -- only a valid brand would be required;

currently, gtin (upc) and mpn are not required for apparel.

e.g. if the main-item in the bundle were a blu-ray dvd movie, with a rose
and a jar of pickles then, the rules and policies for media would need to

be followed -- exact gtin (upc) would be required.


for most other types of (main) items any two (mpn, brand, or gtin)

may be submitted; generally, gtin (upc) is only required for media

related products or products on the designated-brands list.


if there is no main-item, or the main-item has not been assigned the
required global-trade-data, for the type of item, by the manufacturer,
then the item-offer must be submitted with identifier_exists FALSE
and no brand, mpn, or gtin, should be submitted.

all such item-offers must be submitted with
the is_bundle attribute and a value of TRUE

if the bundle is part of a subscription or service, that is not allowed --
e.g. the bundled-offer is delivered-monthly or part of a travel-package;
then, there are other ad-formats and campaign-types that are available.

see also