"Online courses" with this quotations on it
any search include Online courses in it in the same order your ads will appear so you target greater number of audience
but lets say you don't want people who search for Free online courses then you add
-Free as a negative keywords so if anyone search for Free courses your ads doesn't come up
I hope that was helpful you can also read this for more details on different match types
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Hi Suzanne, as Maged has said, speech marks (") define a Phrase Match for a Keyword. Phrase matches require that search terms entered match the Keyword with the same words in the same order, but not necessarily limited to just those words. For example a Phrase Match of "red shoes" would match against:
cheap red shoes
red shoes for dancing
but not against
red ballet shoes
shoes matching red dress
Does this help? You might find it useful to read up on Keyword Match Types...
Thanks for your helpful response.
1) So can you confirm that the difference between "red shoes" and [red shoes] is that
"red shoes" will be found in a phrase such as cheap red shoes or red shoes for kids, but not red shiny shoes
[red shoes] will only find the exact match red shoes
2) Can you also help clarify will keyword "red shoes" also be matched by red shoe whereas [red shoes] won't be matched by keyword red shoe ?
3) Also if I don't want people to find my ad if they type keyword eg red shoes in Wigan (and lots of other towns) What's the best way to identify this? Do I put -Wigan or "wigan" in my Negative Keyword list?
Sorry I am a bit slow on this but find it confusing. NB the wigan problem is a recurring one for me even though I have a Targetted Location Radius set to 30 miles of our office.
Thanks for your help - very much appreciated!
1) Yeah the keyword "red shoes" will find phrases containing red shoes and [red shoes] will only find searches for that exact term.
2) [red shoe] should match a search for red shoe as an exact match (close variant). This takes into account very slight differences in spelling (such as singular instead of plural).
3) I think the better way would be to add "Wigan" as a phrase match negative keyword. This should stop your ads being triggered for any search containing the word Wigan.
If someone within your radius is searching for red shoes in wigan your ads may still show to them since they are within 30 miles of your office.
Best of luck with your campaign!
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