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Keywords in different campaigns but same account competing with eachother

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# 1
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I thought I read somewhere that keywords in separate campaigns but in the same MCC will never compete with eachother given that they have the same targeting settings. Can anyone confirm this?

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Keywords in different campaigns but same account competing with eachother

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# 2
Top Contributor

Hi Johnny K,

 

Not true. Keywords within the same account, in separate campaigns or ad groups do not compete in the sense that it drives up your cost. One is picked to enter the general auction. With similar keywords in separate accounts, one is picked from each account which then will compete in the general auction.

 

That's the way I understand this.

 

Best of Luck,

 

Pete

 

petebardo -- Deadhead doing AdWords

Keywords in different campaigns but same account competing with eachother

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# 3
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I'll try to  say it in a simple language:

Within the same account similar keywords do compete (internally): because only one can be picked to be matched with a search term;

The keyword "chosen" internally (i.e. within a given account), then competes  in the general auction with  keywords from other accounts;

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Keywords in different campaigns but same account competing with eachother

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# 4
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So what you're saying is that it does compete internally to declare a winner to go into the auction. Internally it competes once, and in the general auction it obviously has to compete.

 

OK -- so that drops that conversation dead in the water. I thought at the very least if it was in different campaigns or even accounts, but under one MCC, it would also select one to enter the general auction in. Or is "internal competing" not even a thing, because it's just promoting one to go into the actual auction with?

 

Re: Keywords in different campaigns but same account competing with eachother

[ Edited ]
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# 5
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the concept of an internal-auction is a bit of a misnomer

but may help to describe the process;  when someone

searches on google, each ad-account is inspected to

select the most relevant keywords and ads that may

be eligible for that specific auction.

 

the selection process for relevant and eligible ads includes

many factors such as competition, targeting, and ad-format.

 

ads that are selected as relevant, but fail eligibility, are rejected;
only for eligible-ads is ad-rank calculated, by combining their bid
and quality-score, for use in the final step of the auction process.

 

the my-client-center (manager-account) is not an ad-account with
respect to eligibility or the ad-auction; mcc is simply an umbrella,

convenience, feature to allow easier monitoring and management
of actual ad-accounts with keywords, ads, quality-scores, and bids.

 

ad-accounts managed by my-client-center, self-managed,
or managed by others via access-levels, are no different
with respect to eligibility or the ad-auctions.

 

Keywords in different campaigns but same account competing with eachother

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# 6
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Still failing to see how you're addressing the question Celebird. Yes I get that an MCC is simply an umbrella for accounts, but can you explain in further detail how the concept of an internal auction is flawed? Are you supporting the statement that there is no self-bidding/driving up of costs in a given account?