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Keywords and Ad Text

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# 1
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How does Adwords match keywords to the various ads in the campaign? Is there a special technique that I should use in writing the ads to properly pair them up with they ideal keywords?


Thanks in advance

Re: Keywords and Ad Text

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# 2
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Hello Monique ! Welcome to the Community !


The matching of Ads to keywords is done by arranging Ads and keywords in the same Ad Group.

Then in the same ad group Ads are displayed by a rotation , usually optimised for clicks or conversions :


Here are some tips for creating text Ads