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Keywords and Ad Text

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

How does Adwords match keywords to the various ads in the campaign? Is there a special technique that I should use in writing the ads to properly pair them up with they ideal keywords?

 

Thanks in advance

Re: Keywords and Ad Text

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Monique ! Welcome to the Community !

 

The matching of Ads to keywords is done by arranging Ads and keywords in the same Ad Group.

Then in the same ad group Ads are displayed by a rotation , usually optimised for clicks or conversions :

 

https://support.google.com/adwords/answer/112876?hl=en

 

Here are some tips for creating text Ads 

 

https://support.google.com/adwords/answer/3207326?hl=en&ref_topic=3119117