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Keywords Research for Foreign Language Country

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# 1
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Hello, I am conducting keyword research for the Danish market. The keywords are similar to "online casino". When you advertise in a foreign market do you include separate ad groups/keywords in english or you stick to the native language. I have used the keyword planner (location Denmark, language Danish) but most of the keyword suggestion are in Englihs.

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Accepted by MosheTLV (Top Contributor)
January 2016

Re: Keywords Research for Foreign Language Country

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# 2
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Hi @NoraA if you want to reach people who speak a certain language, the best way to do this is via dedicated Campaigns per language.  Your Ads should be in the language targeted, as should your landing pages and the majority of your Keywords.  Language is a Campaign-level setting so the only way to control who sees what is by dedicating complete Campaigns in this way.

 

Jon

 

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
January 2016

Re: Keywords Research for Foreign Language Country

Top Contributor
# 2
Top Contributor

Hi @NoraA if you want to reach people who speak a certain language, the best way to do this is via dedicated Campaigns per language.  Your Ads should be in the language targeted, as should your landing pages and the majority of your Keywords.  Language is a Campaign-level setting so the only way to control who sees what is by dedicating complete Campaigns in this way.

 

Jon

 

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits