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Keyword that is part of another keyword

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

If I have a broad match keyword - e.g. product development pharma - is there an advantage to adding another keyword - e.g. product development?

 

Thanks

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Roger L
December 2015

Re: Keyword that is part of another keyword

Rising Star
# 2
Rising Star
Hey Roger, how are things?

If you're using Broad Match, the advantage will me very, very minimum. You would only have little advantage when the user query is exactly the same as your keyword (I'm not talking about match type here), so you'd benefit if the user query was exactly "product development", the same as your keyword.

But since you're using Broad Match, you need to look out for that. Using broad match causes keywords with 2 or more terms to act as individual keyword. So for "product development pharma", you actually have 3 keywords:
- product
- development
- pharma

Any search query containing those words will trigger your ad, such as:
- idea for product description
- best shipping product
- development jewelry
- and so on...

That's why using Negative keywords it's so important. In case you don't know what this is, as you have keywords that you buy for your ad to appear, negative keywords are terms that you add as negative and don't want your add to appear, so you don't waste your money. More about them here:
https://support.google.com/adwords/answer/2453972

It's easy to discover new keywords to buy or ad as negative with the Search Terms Report, which will show exactly the users query that gave at leats one click:
https://support.google.com/adwords/answer/2472708

Hope this helps.

Leandro Martinez | Basta1Click

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Roger L
December 2015

Re: Keyword that is part of another keyword

Rising Star
# 2
Rising Star
Hey Roger, how are things?

If you're using Broad Match, the advantage will me very, very minimum. You would only have little advantage when the user query is exactly the same as your keyword (I'm not talking about match type here), so you'd benefit if the user query was exactly "product development", the same as your keyword.

But since you're using Broad Match, you need to look out for that. Using broad match causes keywords with 2 or more terms to act as individual keyword. So for "product development pharma", you actually have 3 keywords:
- product
- development
- pharma

Any search query containing those words will trigger your ad, such as:
- idea for product description
- best shipping product
- development jewelry
- and so on...

That's why using Negative keywords it's so important. In case you don't know what this is, as you have keywords that you buy for your ad to appear, negative keywords are terms that you add as negative and don't want your add to appear, so you don't waste your money. More about them here:
https://support.google.com/adwords/answer/2453972

It's easy to discover new keywords to buy or ad as negative with the Search Terms Report, which will show exactly the users query that gave at leats one click:
https://support.google.com/adwords/answer/2472708

Hope this helps.

Leandro Martinez | Basta1Click

Re: Keyword that is part of another keyword

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
That's very helpful. Thanks so much.