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Keyword search

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I just launched my adword campaign last Sunday, and I am getting a lot of clicks, but those clicks are questionable. My big concern is that I did a keyword analysis and the results showed a lot of arabic and chinese search terms that were marked as broad search terms to my keywords.  The worse part is that I am paying for a lot of clicks from those search terms and hardly any in English.  My settings target English speakers only.  I also set up a Google Analytics last night and discovered that the location for those clicks originated in Pakistan and Vietnam.  How do I restrict access to my campaign and site to only English character search terms?  I am even wondering if those searches are being automatically generated.   I have decided to pause my campaign until I can resolve this problem.  Please help because I am wasting money, and I am not seeming to reach the audience that I need.

 

Thank you,

 

Angel Ximara

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Marked as Best Answer.
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Accepted by RachelM (Google Employee)
September 2015

Re: Keywords search in other language trigger an English Ad

Top Contributor
# 2
Top Contributor

Hello AngelX; welcome;

 

  • First, I would Geo-target your campaign to the regions / territories you sell.  Campaigns should be localized. (Localized landing pages  written in  a local language).  If you target English, I would assume, that you target English speaking countries.
  • Switch to modified broad match. That will eliminate all synonyms that trigger your ad in other languages. (My assumption:  the English keywords you are using, have been adopted, as is, into other languages.)

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: Keywords search in other language trigger an English Ad

Top Contributor
# 2
Top Contributor

Hello AngelX; welcome;

 

  • First, I would Geo-target your campaign to the regions / territories you sell.  Campaigns should be localized. (Localized landing pages  written in  a local language).  If you target English, I would assume, that you target English speaking countries.
  • Switch to modified broad match. That will eliminate all synonyms that trigger your ad in other languages. (My assumption:  the English keywords you are using, have been adopted, as is, into other languages.)

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Keyword search

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭
Yes, Ad Moshe explained, it can be due to your campaign setting, so first check your campaign setting. Is it targeting to write country or location?
Also, a better ads can avoids many useless clicks if it clearly mention the service/products you are providing.

Re: Keywords search in other language trigger an English Ad

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thank you, Moshe. I'll try your suggestion.

AngelX

Re: Keyword search

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thanks, Anil.  My keywords are reflective of my product (a novel) written in English.  As Moshe suggested, I will work on my landing pages as I have already changed the region settings.

Angel Ximara