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Keyword search volume by zip code. Is this possible to get?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Does anyone know the best way to get PPC keyword search volume by zip code? Can the adwords keyword planner tool give you volume by zip over a specific period? Any insight would be appreciated. Thanks!

1 Expert replyverified_user

Re: Keyword search volume by zip code. Is this possible to get?

Top Contributor
# 2
Top Contributor
Hi there;
This was asked a few days ago. This data is not available, probably because the data Google holds is not ststicaly significant to level it could be considered reliable.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Keyword search volume by zip code. Is this possible to get?

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

I understand. Is there any way to provide data based on popular areas in cities. Eg., San Diego is a bigger city. I would like to get data for popular areas instead of search volume for the whole city. It will narrow down my marketing.

Keyword search volume by zip code. Is this possible to get?

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭

No.  However I have previously posted a way to estimate search volume for a city like San Diego. It goes like this:

 

1. Obtain the population for the greater metro area from Wikipedia. 

2. Get the national search volume from Google Keyword Planner or similar tool. 

Multiply #1, the national search volume by #1, the local population, divided by 340 million (which is the approximate US population). 

 

This will give you a "ballpark" number.  However keep in mind results will vary by geography.  For example, there will be more searches per capita on "surf boards" in California, vs Kansas. 

 

hth

Re: Keyword search volume by zip code. Is this possible to get?

Top Contributor
# 5
Top Contributor

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Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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