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Keyword - queries matching

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Good afternoon,

 

I have the following situation:

 

I have an adgroup with the keywords: Moet and moet et chandon imperial 

and the search term was best wine moet.

 

Why did google match the search term best wine moet with the keyword moet et chandon imperial instead of moet?

 

Thank you!

1 Expert replyverified_user

Keyword - queries matching

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi @Alexander I

 

Because your keyword Moet mentioned in your keywords list as a Broad Match Keyword

 

To know more about Keyword Matching Options

 

Good Luck!

 

Thanks,

Aslam

Keyword - queries matching

Top Contributor
# 3
Top Contributor

Hi @Alexander I,

 

Assume that your keywords are broad match. Well, at the end of the day everything boils down to historical clickthru stats. Hence I'd say that based on accumulated data Google found that that match will be associated with a higher likelihood for a user click.

 

Best,

Lakatos