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Keyword quality score makes no sense.

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# 1
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Keyword is the only place with quality score right?

I have a few keywords, pointing to 1 ad, pointing to a landing page saying wedding photography.

Now 'wedding photography' keyword has a lower quality score than 'wedding photographer'. I don't say wedding photographer anywhere on the landing page. What does that mean?

 

My landing page has a short blurb in plain English, no keyword stuffing etc. I have my page title and metas set. I'm not sure what to do.

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Accepted by Zee (Community Manager)
September 2015

Re: Keyword quality score makes no sense.

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# 2
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Re: Keyword quality score makes no sense.

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# 3
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OK that's very complex!
So if I location limit my ads, do I want my keyword to be 'wedding photography' or 'Sydney wedding photography' ?
I take it where Sydney appears in the keyword doesn't make a difference.
Marked as Best Answer.
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Accepted by Zee (Community Manager)
September 2015

Re: Keyword quality score makes no sense.

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# 4
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Hi - perhaps the main thing to take away from the article is that if your campaigns are new, Google will set the QS based on the QS of those keywords from other advertisers and will only update the QS of your keywords once you have had some traffic.

In terms of where Sydney appears in the KW - it could make a difference if more people search and then click on Sydney wedding photographer than wedding photographer Sydney - since CTR is a significant factor in the later calculation of CTR....

As with most of there things you need to test and monitor.

Re: Keyword quality score makes no sense.

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# 5
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Hi greenbear521,

I usually recommend against using the city name in your keywords, as it usually ends up in the "Low Search Volume" category and does not trigger your ads.. Geo-targeting takes care of that.

Review: use geo-targeting to "Sydney". Do not include "Sydney" in your keywords.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

Re: Keyword quality score makes no sense.

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# 6
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OK I'll remove all the location words.
One thing I don't get is why a Low Search Volume keyword impacts me. The worse it can do is not trigger any ads right? How can it actually make my other word/ads worse? If nobody searches for it, then when someone does search for it surely it's better to have it there?

Re: Keyword quality score makes no sense.

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# 7
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I tend to do the same as Pete and avoid using the city name in the keyword - but I usually try to then use it in the ad copy as this tends to help with the CTR - so a keyword of wedding photographer with geo target for Sydney and then a headline of Wedding Photos Sydney for example would be my preferred combination as a starting point.

Re: Keyword quality score makes no sense.

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# 8
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The headline is a bit short. I'm not sure about using 'photos' vs 'photography' there.

Also, I saw one of my 'XYZ Sydney' got an impression, when I had 'XYZ' by itself which took most impressions. It seems strange. I guess the 1st one would then dilute my keyword performance? Which increases my bid cost? Is that why I want fewer keywords?

 

How does 's' work? I have keywords

  1. baby photo
  2. baby photos

quality score is 5 & 4

2 has low ad relevance

 

Why on earth does s make a difference? I have broad search I'd think I only need one of these

Re: Keyword quality score makes no sense.

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# 9
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The headline has a max character count of 25 so Photography didn't fit... but I take your point.

In my experience here's how these things work... a searcher doesn't often include the twon - they are in Sydney, and need a wedding photographer. So they search for wedding photographer.... and get ads from wedding photographers all over the place. so then they refine their search and add Sydney......
But - if you have Sydney in your headline, or in your display URL for example, then in that first set of results, your ad will stand out. Just like we can spot our own name in a list, so too can we spot our home town - and so you might get the click after the first search. But in any event you will be in both searches.....

Re: Keyword quality score makes no sense.

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# 10
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Hi greenbear521,

Quite often, the difference between single and plural also indicates intention to a certain extent. I'm not sure either of these keywords are really relevant to your service. A query of either "baby photos" or "baby photo" does not necessarily indicate intent to purchase photographer services. That person could just be looking for cute baby photos, not a good baby photographer. That probably contributes to the low QS you are getting on these 2 keywords.

I would try "baby photographer" and "baby photographers" instead, and variations on those. There's no good reason to use an abbreviation in your keywords. Don't use DKI. It seems like a shortcut to writing good ads, but often it is not that and can produce unexpected results. Keep your ad groups tightly focused. "Baby photographer" in one group, "Wedding photographer" in another, and so on. Make sure your ad copy and landing page are relevant to the group. "Relevance" of the keyword to the ad copy is really all about CTR.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords