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Keyword matching options: Does this make sense?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

This is on the "Using keyword matching options" page for the Search Advanced Exam. I am either missing the meaning or those two sentences are contradictory?

 

"As mentioned in the sections above on exact match and phrase match, we'll show your ads for close variations of your exact match and phrase match keywords. We recommend doing so to maximize your potential to show your ads on relevant searches.

You can narrow your exact match and phrase match targeting for new campaigns or existing ones. Just remember that doing so means your ads won't show for close variations of both your exact match and phrase match keywords."

1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Keyword matching options: Does this make sense?

[ Edited ]
Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi,

 

What they're referring to is a setting at the campaign level called "Exact and phrase matching". There are two options:

 

  1. Include plurals, misspellings, and other close variants"
  2. Do not include close variants

If your keyword is blue shoe, for example, with the first option selected your ad will show if someone types in blue shoes, belu shoe, blueshoes etc.

 

With the second option selected, your ad will only show if someone types in blue shoe.

Ryan.

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Keyword matching options: Does this make sense?

[ Edited ]
Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi,

 

What they're referring to is a setting at the campaign level called "Exact and phrase matching". There are two options:

 

  1. Include plurals, misspellings, and other close variants"
  2. Do not include close variants

If your keyword is blue shoe, for example, with the first option selected your ad will show if someone types in blue shoes, belu shoe, blueshoes etc.

 

With the second option selected, your ad will only show if someone types in blue shoe.

Ryan.

Re: Keyword matching options: Does this make sense?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Ryan, I did finally figure it out.