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Keyword - low competition but high suggested bid

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I looked at two set of keywords. One showed low competition and high suggested bid (in comparison with that of the other keyword). The other one had high competition yet a lower suggested bid. Why is this so? Should lower competition mean lesser suggested bid?

Re: Keyword - low competition but high suggested bid

Badged Google Partner
# 2
Badged Google Partner
What about Quality Score (QS) of the keywords? QS is a big factor in calculating AdRank and suggested bids. The difference in QS may indicate the suggested bidding discrepancies