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Keyword insertion

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I want to include the Keyword India Holiday package in my insertion . What will be the right way of doing it so that my ads get more response.

2 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
March 2016

Re: Keyword insertion

[ Edited ]
Rising Star
# 4
Rising Star

If you want to try DKI, within the ads. It can be used in headline, description lines as well as display url.


syntax will be: {KeyWord:India Holiday package}

Pay attention to the Title case, Sentence case and Lower case.
Reference: https://support.google.com/adwords/answer/2454041?hl=en

 

** ensure your keywords are upto 25 characters in length otherwise the default text(India Holiday package) will be shown to the users.


Regards
Archit, AdWords Rising Star, Community Profile
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View solution in original post

Re: Keyword insertion

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆
Hi Rahul,

This is how keywords insertion works.

How keyword insertion works
Let's say you're advertising a chocolate shop. You could use a keyword insertion code in your ad headline:

Headline: Buy {KeyWord:Chocolate}

AdWords will try to replace this code with one of your keywords in your ad group ("dark chocolate," "sugar free chocolate," "gourmet chocolate truffles"), but when it can't, it'll use the word "Chocolate."

Note that the person's search term isn't always the same as the keyword.



Person searches for: Your ad could look like:
dark chocolate bar Buy Dark Chocolate
www.example.com
Artisan candy from San Francisco
Free shipping orders $50 more
sugar free chocolate Buy Sugar Free Chocolate
www.example.com
Artisan candy from San Francisco
Free shipping orders $50 more
gourmet chocolate truffles Buy Chocolate
www.example.com
Artisan candy from San Francisco
Free shipping orders $50 more
In the last example, "Chocolate" goes in the headline because the keyword "gourmet chocolate truffles" is too long to fit.

Hope this helps. below is the detailed link for your reference.

https://support.google.com/adwords/answer/2454041?hl=en

Robin

Re: Keyword insertion

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
That means if I put India holiday package in insertion then it will target
only India holiday packages
Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
March 2016

Re: Keyword insertion

[ Edited ]
Rising Star
# 4
Rising Star

If you want to try DKI, within the ads. It can be used in headline, description lines as well as display url.


syntax will be: {KeyWord:India Holiday package}

Pay attention to the Title case, Sentence case and Lower case.
Reference: https://support.google.com/adwords/answer/2454041?hl=en

 

** ensure your keywords are upto 25 characters in length otherwise the default text(India Holiday package) will be shown to the users.


Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Keyword insertion

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
How to use in description line

Re: Keyword insertion

Explorer ✭ ☆ ☆
# 6
Explorer ✭ ☆ ☆
Hi Rahul,

The technique would be the same weather you are using it for headline, description or du.

Robin

Re: Keyword insertion

Rising Star
# 7
Rising Star
The syntex is same. But you need to be very specific if you are using it in description lines.
You need to create the ads in such a way that if any keyword replacing the default text in the description line, the ad should make a sense. So, recommend you to use in headline.

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Keyword insertion

Rising Star
# 8
Rising Star

Rahul R wrote:
That means if I put India holiday package in insertion then it will target
only India holiday packages

No, it will get replaced with any of your keywords which matches the user query.(if the keyword length is upto 25 characters)


Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Keyword insertion

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
You can use the description lines by giving your product maximum Advantages .Now google provides new large description space for creating cache description.

Keyword insertion

Rising Star
# 10
Rising Star

@Afzaish N,  refrain from spamming.

 


Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’