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Keyword bidding idea from different Country

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Friends,

 

How can I get idea of keyword bidding (price) from different Country?

 

Can I get it from single campaign, or creating seperate campaign for each country?

 

kindly suggest ......

 

Thanks,

Anand

 

 

2 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author ppcbeginner
September 2015

Re: Keyword bidding idea from different Country

Top Contributor
# 2
Top Contributor

Hi Anand,

Cost per click (cpc) will vary from country to country.

 

From an optimization point of view, it will be ideal to have a separate campaign for each country.

 

Separate campaigns will help you use separate budgets, bidding strategy, and ads. And you can monitor coutry specific campaign performance.

 

But if you want to target a lot of countries you can even try to use separate campaigns for a group of countries or regions (for example one campaign for US-canada, UK-Ireland, Australia-Newzealand, Europe etc)

 

Buy if you are very particular about country specific CPC, then separate campaign will be ideal.

 

Deepak

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author ppcbeginner
September 2015

Re: Keyword bidding idea from different Country

Top Contributor
# 2
Top Contributor

Hi Anand,

Cost per click (cpc) will vary from country to country.

 

From an optimization point of view, it will be ideal to have a separate campaign for each country.

 

Separate campaigns will help you use separate budgets, bidding strategy, and ads. And you can monitor coutry specific campaign performance.

 

But if you want to target a lot of countries you can even try to use separate campaigns for a group of countries or regions (for example one campaign for US-canada, UK-Ireland, Australia-Newzealand, Europe etc)

 

Buy if you are very particular about country specific CPC, then separate campaign will be ideal.

 

Deepak

Re: Keyword bidding idea from different Country

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Deepak !

Thnx for valuable answer, really it it helpful....

Re: Keyword bidding idea from different Country

Top Contributor
# 4
Top Contributor

When you sert up country specific camapigns there is one other sneaky little thing to remember.... if you want to set up ad scheduling you need to do all the calculations since Google schedules the ads using your timezone - not that of the user...

 

This came up on the Spanish AdWords Community a couple of weeks ago and I wrote it up in this blog post. The post is in english as well! Hope it helps.