AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
3.2K members online now
3.2K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

Keyword basic question

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

I have a basic question about using Keywords. Fro example if I want a potential customer to see my ad if he searches for "sport in Germany". so i have to type in in google adwords:

 

+sport +in +Germany      

 

right? but if someone types in just "germany" or "in" or "in germany" then will this person see my add which i dont want to be seen by him? i know that i can exclude keywords by typing in "-" before keywords that i want to exclude but i cant type in the whole lexicon... Smiley Tongue 

( sorry for my bad english and i hope i could explain my question clear) 

best, 

Lukas

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author lukas b
September 2015

Re: Keyword basic question

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

Hi,

Each word preceded by a + has to appear in your potential customer's search, so in your case the 3 words must be in the customer's search in any order to trigger your ads.

For examples, all the following search quires will trigger your ads:-

sport  in Germany  
in Germany sport
play soccer sport in the great Germany   



For examples, all the following search quires won't trigger your ads:

Sport in France
In Germany

More info: http://www.google.com/ads/innovations/bmm.html

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author lukas b
September 2015

Re: Keyword basic question

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

Hi,

Each word preceded by a + has to appear in your potential customer's search, so in your case the 3 words must be in the customer's search in any order to trigger your ads.

For examples, all the following search quires will trigger your ads:-

sport  in Germany  
in Germany sport
play soccer sport in the great Germany   



For examples, all the following search quires won't trigger your ads:

Sport in France
In Germany

More info: http://www.google.com/ads/innovations/bmm.html

Re: Keyword basic question

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you Ahmed for your answer!