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Keyword basic question

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

I have a basic question about using Keywords. Fro example if I want a potential customer to see my ad if he searches for "sport in Germany". so i have to type in in google adwords:

 

+sport +in +Germany      

 

right? but if someone types in just "germany" or "in" or "in germany" then will this person see my add which i dont want to be seen by him? i know that i can exclude keywords by typing in "-" before keywords that i want to exclude but i cant type in the whole lexicon... Smiley Tongue 

( sorry for my bad english and i hope i could explain my question clear) 

best, 

Lukas

1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by topic author lukas b
September 2015

Re: Keyword basic question

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

Hi,

Each word preceded by a + has to appear in your potential customer's search, so in your case the 3 words must be in the customer's search in any order to trigger your ads.

For examples, all the following search quires will trigger your ads:-

sport  in Germany  
in Germany sport
play soccer sport in the great Germany   



For examples, all the following search quires won't trigger your ads:

Sport in France
In Germany

More info: http://www.google.com/ads/innovations/bmm.html

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author lukas b
September 2015

Re: Keyword basic question

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

Hi,

Each word preceded by a + has to appear in your potential customer's search, so in your case the 3 words must be in the customer's search in any order to trigger your ads.

For examples, all the following search quires will trigger your ads:-

sport  in Germany  
in Germany sport
play soccer sport in the great Germany   



For examples, all the following search quires won't trigger your ads:

Sport in France
In Germany

More info: http://www.google.com/ads/innovations/bmm.html

Re: Keyword basic question

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you Ahmed for your answer!