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Keyword Research Strategy

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

I want to know how to make keyword research strategy for my realestate business.

  

Marked as Best Answer.
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Accepted by topic author Paramjeet K
September 2015

Re: Keyword Research Strategy

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Paramjeet

Welcome to the communit!

In order to make a keyword strategy I would like to suggest you that first
of all think like a consumer i.e. if you are a consumer of the
products/services that you want advertise then what would be keywords that
you would search on Google.

After getting 5-10 keywords, take help of keyword planner in order get more
relevant keywords that were searched on Google. Now after getting the
keywords data decide your daily budget that you would like to spend and on
the basis of that selct the keywords match that you want to target.

Please read the adwords help more for keywords match available: -
https://support.google.com/adwords/answer/2497836?hl=en

Since you are new to this, so I recommend that you start with exact match
keywords in order to have better control and performance accountability.

My opinion!

Abhishek
Marked as Best Answer.
Solution
Accepted by topic author Paramjeet K
September 2015

Re: Keyword Research Strategy

Collaborator ✭ ☆ ☆
# 3
Collaborator ✭ ☆ ☆
Hi,
There's a lot of ways to do a keyword research, the following are some ways will help you a lot to pick most of keywords related to your business:

#Put yourself in customer shoes and think what are keywords can customer use to search for your business.

#Use Keyword planner, it will help you a lot to choose the most relative keywords to your business and will supply you by the estimated CPC and traffic volume of keywords.

#Check your site content and think of which keyword you can use and be relative to what customer search for.

After recognizing the keywords relating to your business it's time to group them into themes and create the best keyword list , check the following article to know how to create the best keyword list:
https://support.google.com/adwords/answer/2453981?hl=en

Re: Keyword Research Strategy

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆
Hi Paramjeet,

The best strategy to identify keywords is identifying your customers' requirements. To drive precise keywords strategy it is important to know what kind of queries are being used by your target audience. Let's say for example, if you are selling HR software, then you may like to have queries like HR Service Delivery, Payroll software, HR software, etc. as customers search for these queries to identify and buy right product for them. Let your keywords simulate customers' requirements. This would help you to get better return from your Adwords campaign.

I hope this helps.

Kapil M

Re: Keyword Research Strategy

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thank u all for your suggestions...