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Keyword Planner -v- Keyword Tool

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# 1
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In the old Keyword Tool I remember reading that it was recommended to use search words or terms that had a low volume of competition with between 10,000 - 100,000 in search volume. I had success with that formula. With the new Keyword Planner, what would be the recommendation now please, seeing that the volume of searches has dropped significantly? 

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Re: Keyword Planner -v- Keyword Tool

Top Contributor
# 2
Top Contributor
Hi there;
I do not recall such a recommendation; You need to choose keywords that suit to your business. I wouldn't avoid "low search volume" keywords, that DO convert;
Note that now Google reports data based on exact match only;
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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