Keyword Planner for Reporting?
I handle marketing for a Heating and Air Conditioning (HVAC) company. I'd like to create a report with the following info and wonder if I can use Keyword Planner to help me do so:
1. Top 5 search terms for "air Conditioners"
2. How we rank organically for that term
3. Repeat 1 & 2 for "furnaces" and all other products and services we offer
Also, I'm wondering if I should concentrate on search terms with a location attached, that we service. i.e. focus on "air conditioners burlington" instead of just "air conditioners" which may be too broad.
I hope this makes sense. Very new to AdWords.
Thanks for any insight you can offer.
Re: Keyword Planner for Reporting?
Thanks for posting to the Community! The Keyword Planner is a good tool for doing research on the types of volume you can expect if you bid on particular keywords in given locations, so you should be able to use it to find the top search terms in your area that relate to "air conditioners" or "furnaces." What you won't find in that tool, though, is organic search ranking. For that piece, I would recommend a tool like the Google Search Console. You'll be able to view the top queries that brought users to your website, as well as your position on the page.
Let me know if you have additional questions,
Re: Keyword Planner for Reporting?[ Edited ]
July 2016 - last edited July 2016 by CassieH
Brilliant, thanks. Did not think to check Search Console and I wonder if I can find something similar in analytics.
Thanks for your help!
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Marketing Manager - Online
<edited by a Community Manager as noted below>
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