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Keyword Planner - Do Exact Match Estimates Include Close Variants?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Quick question -
Do exact match estimates in Keyword Planner factor in close variants?  Or are they still a "true" exact match?

 

Thanks!

 

 

 

 

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author Mary Anne G
September 2015

Re: Keyword Planner - Do Exact Match Estimates Include Close Variants?

ANP Community Manager
Community Manager
# 2
ANP Community Manager
Community Manager

Hi Mary,

 

Great question. The keyword planner will build estimates on the same principles used for match-types. Because exact match shows your ad to customers who are searching for your exact keyword, or close variants, the planner tool will factor this in as well.

 

As a caveat, while the keyword planner is a useful estimation tool for volumes it should not be taken as a source of absolute truth in planning your campaigns.

 

ANP

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Mary Anne G
September 2015

Re: Keyword Planner - Do Exact Match Estimates Include Close Variants?

ANP Community Manager
Community Manager
# 2
ANP Community Manager
Community Manager

Hi Mary,

 

Great question. The keyword planner will build estimates on the same principles used for match-types. Because exact match shows your ad to customers who are searching for your exact keyword, or close variants, the planner tool will factor this in as well.

 

As a caveat, while the keyword planner is a useful estimation tool for volumes it should not be taken as a source of absolute truth in planning your campaigns.

 

ANP

Re: Keyword Planner - Do Exact Match Estimates Include Close Variants?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks - that's what I thought, just couldn't find it spelled out anywhere.