Keyword Planner - Do Exact Match Estimates Include Close Variants?[ Edited ]
Re: Keyword Planner - Do Exact Match Estimates Include Close Variants?
Great question. The keyword planner will build estimates on the same principles used for match-types. Because exact match shows your ad to customers who are searching for your exact keyword, or close variants, the planner tool will factor this in as well.
As a caveat, while the keyword planner is a useful estimation tool for volumes it should not be taken as a source of absolute truth in planning your campaigns.