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Keyword Planner Avg Monthly Searches export differs from on screen

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I'm consistently getting lower figures being exported from Keyword Planner to those shown on screen, is there something I need to change/do?

 

It doesn't happen 'every' time but most, and I can't figure out why it happens one time and not another 

 

The higher the number, the higher the difference, e.g. if it's in the 00s of 000s the difference will be in 10s of 000s, if it's in 000s it will be in 00s and so on down to virtually all 20s exporting as 10s!

 

Any ideas what's happening and why? Thanx

1 Expert replyverified_user

Re: Keyword Planner Avg Monthly Searches export differs from on screen

[ Edited ]
Google Employee
# 2
Google Employee

Hi Klyve,

 

Thank you for posting on our Community forum.

 

In order to accurately troubleshoot your Keyword Planner question, can you please confirm the lower figures only occurs when you use Get traffic estimates for a list of keywords feature? It would also be helpful if you could include screenshots showing the figures before and after you export to your AdWords account (In order to protect your privacy, please do not include any account info, i.e. Customer ID, in your screenshots). 

 

If you have not done so already, you may also want to re-review the steps on How to use Keyword Planner to get traffic estimates and save keywords to your account from our Help Center link here: https://support.google.com/adwords/answer/2999770#UploadFile

 

 

Re: Keyword Planner Avg Monthly Searches export differs from on screen

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi John Paul, thanks for your rapid response.

 

I'm not using the 'Get traffic estimates for a list of keywords', I'm using a mixture of 'Search for new keyword and ad group ideas' and 'Get search volume for a list of keywords or group them into ad groups' and what I see on screen generally isn't what I have once exported/downloaded.

 

For example, in the following screenshot you can see the search term used and the results provided:

g1.png

 

And I add the top few that have over 1,000 avg/p/m:

g2.png

 

And then export it:

g3.png

 

But the results are WAY different once exported:

g4.png

 

Now if I'm doing something stupid I'll happily take it on the chin but this doesn't make sense to me.

 

Thanks

 

Klyve

Re: Keyword Planner Avg Monthly Searches export differs from on screen

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭

Hi Klyve,
To add to JP's excellent answer, I've not noticed that before, but it could be an error in the system.  However, I'd focus more about picking Keywords that are relevant to your business and Keywords that your target consumers are searching for (vs trying to figure out why the numbers are different).  The actual Impressions ultimately reported in your Account will differ from Keyword Planner as Keyword Planner provides estimates.

I believe that all relevant Keywords are going to be valuable to your business, not just ones with high/low search volume.  Spending time pick relevant Keywords is one of the best things you can for lasting success in your Account.

I know this doesn't solve your question, but just my suggestion Smiley Happy

 

Re: Keyword Planner Avg Monthly Searches export differs from on screen

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi vkore91,
I completely agree with you, having the most relevant keywords is imperative, however in this instance it's for reporting purposes and important to have the correct figures.
Thanks Smiley Happy

Re: Keyword Planner Avg Monthly Searches export differs from on screen

Google Employee
# 6
Google Employee

Hi Klyve,

 

Thank you for posting the screenshots with the information I requested. My first response is I agree with Vkore91's reply, "the actual Impressions ultimately reported in your Account will differ from Keyword Planner as Keyword Planner provides estimates" with the emphasis on estimates. However I can't explain why there would be such a big discrepancy between the Avg. monthly searches for galvin green at 40,5000 in the Keyword Planner and the actual Avg. Monthly Searches of 12100 shown in your exported spreadsheet.

 

I'm going to having one of our AdWords Support specialist look into this issue on your account. Please expect a follow-up call or email by the specialist. 

Re: Keyword Planner Avg Monthly Searches export differs from on screen

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Hi John Paul,

I understand completely that the figures are estimated, it's that massive difference that's the issue, and I can't be the only one getting this.

Thanks for all your help, it's much appreciated.

Klyve